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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? It is used to identify patterns and trends in data for informed decision-making.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

This is a massive issue for many brands. Start with the basic stuff: demographic information. Next, let’s put some meat on the bones of that information by considering their pain points: What keeps them up at night? Google Analytics can be an unlikely ally here. Of course, this doesn’t tell you the whole story.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

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Meta Should Display Organic Results

Jon Loomer

The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. This is information that Meta has. We should be able to see this information in Ads Manager. This would end up surfacing new information. It’s because we’re missing an important element.

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Twitter Analytics… we’re waiting

Josh S Peters

The Twitter Analytics we were promised. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered. and never got. Thanks for reading, Josh S Peters.

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