Analytics, Influencer, Klout and Marketing

Why You Should Care About Klout

Ari Herzog

JUNE 23, 2011

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? What is Klout? Klout’s algorithm strives to measure a user’s online influence.

Klout

Klout Influencer LinkedIn System

We’ve Updated Our Influence Measurement Guide

The Realtime Report

OCTOBER 17, 2012

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

Influencer

Influencer Klout Tools Data

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

Social Media Management

Social Media Management Influencer Platform Social Media

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools.

Analytics

Analytics Social Media Tools Klout

The Social Media Analytics Compass: What and How to Measure

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics

Analytics Social Media How To Analysis

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

Klout

Klout Committee Hosting Storify

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy

Strategy Klout Marketing Overview

11 of the Best Influencer Marketing Tools

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer

Influencer Tools Marketing Klout

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events.

Postrank

Postrank Analytics Tools Klout

Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. Influence Measurement Tools. More and more companies are starting to use the Klout score from for instance a job recruitment perspective.

ROI

ROI Klout Data Influencer

Solving Klout’s “Warren Buffett Problem”

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout

Klout Curation Social Media Analytics

11 of the Best Influencer Marketing Tools

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer

Influencer Tools Marketing Klout

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. of direct ticket sales.

Klout

Klout Facebook Metrics Engagement

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM

Social CRM Influencer Klout Social Media

7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

JUNE 20, 2017

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. The Verdict.

Tweetdeck

Tweetdeck Klout iPad iPhone

Klout and Peerindex – social network loyalty cards?

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr.

Klout

Klout Loyalty Social Networking Influencer

How to Find Micro-Influencers for Your Brand

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer

Influencer Brands How To Fashion

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem. Search Volume.

Metrics

Metrics Postrank Social Media Klout

How does your brand look on social media?

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Postrank Analytics. Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. disclosure: I’m listed as a Klout influencer and have received Klout perks.) Peer Index.

Klout

Klout Brands Social Media Postrank

48 Ways to Measure Social Media Success

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Influence (e.g., Klout and Kred scores). Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon.

Social Media

Social Media Metrics ROI Klout

The 4 Marketing Metrics Mandates

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics

Metrics Postrank Klout Marketing

The New Media Pecking Order

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. marketing blog.

Klout

Klout Airlines Hotels Influencer

Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

DECEMBER 4, 2011

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused? Alan and I hung out in San Francisco recently.

SEO

SEO Sample Samples Analytics

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product. Like this post?

Press Release

Press Release Patterns Marketing Klout

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful

Eventful Twitter Klout Policies

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools

Tools Tips Marketing Social Media

This Is Being Recorded. By You

Twist Image

MAY 8, 2012

I never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. For all to see.

GPS

GPS Klout Foursquare Mobile

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. This tool makes unfollowing non-followers easy.

Tools

Tools Social Media Lithium Sysomos

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon

Crimson Hexagon Software Social Media Attensity

Tool Tuesday: SocialOomph

Akamai Marketing

FEBRUARY 22, 2011

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Tools

Tools Klout Policies HootSuite

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review

Review Company Klout Policies

Social Media Complainers – your new BFF's

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency? All Rights Reserved.

Social Media

Social Media Klout Policies Forums

What's your social currency?

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? 640 Million on Facebook. Million users on YouTube. Probably not.

Lurker

Lurker Klout Policies Consultant

Top 13 Social Media Monitoring Tools

Buzzlogix

MAY 15, 2017

Sprout Social is one of the most popular social media monitoring tools because it gives you the analytics you need to increase social media engagement. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Simply Measured.

Social Media

Social Media Tools Klout HootSuite

Jack Welch supports events and their business uses.

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? All Rights Reserved.

Eventful

Eventful Klout Tourism Policies

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile

Mobile Klout Policies Tourism

Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

JULY 13, 2016

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? Follow The Right Twitter Accounts. UrbanMommies. MomProblems.

Twitter

Twitter Hashtag How To Klout

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Social Media

Social Media Klout Policies Small Business

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Eventful

Eventful Tourism Klout Travel

Tracking News Releases and Measuring Success

Proactive Report

APRIL 12, 2018

You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. If you see a spike in traffic you can use the analytics program to find where that traffic came from. In Google Analytics you would. Influence of the people tweeting about your release.

News

News Press Release URL Analytics

Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

Mashup

Mashup Resources How To Remix

Analytics: what are you really learning?

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Finding value in Klout like sites.

Analytics

Analytics Social Capital Klout Analysis

How to Optimize Your Social Media Workflow

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. Extra Points: Check in on a marketing campaign. Engage with influencers. Review marketing campaign success. Review social media analytics. Review social media analytics from previous month. Write and/or edit blog posts.

Social Media

Social Media How To Hashtag Publishing

Top Twitter Blog Marketing Tips

ProBlogger

APRIL 23, 2012

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. Top Twitter blog marketing tips.

Tips

Tips Twitter Marketing Klout

Why You Should Care About Klout

We’ve Updated Our Influence Measurement Guide

Trending Sources

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

The Social Media Analytics Compass: What and How to Measure

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

How To Monitor Your Three Essential Internet Marketing Strategies

11 of the Best Influencer Marketing Tools

Tool Tuesday: PostRank Analytics

Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Solving Klout’s “Warren Buffett Problem”

11 of the Best Influencer Marketing Tools

Seriously, What’s “A Like” Worth on Facebook?

Why Influence Mining is the Next Gold Rush | social crm | Social.

7 TweetDeck Alternatives You Should Start Thinking About

Klout and Peerindex – social network loyalty cards?

How to Find Micro-Influencers for Your Brand

6 Critically Undervalued Social Media Success Metrics

How does your brand look on social media?

48 Ways to Measure Social Media Success

The 4 Marketing Metrics Mandates

The New Media Pecking Order

Alan K’necht: Über Thinker & SEO Brainiac: An Interview

The One Marketing Technique that’s Best for Your Launch

Twitter-ups the future of events, sponsorship and event marketing

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

This Is Being Recorded. By You

31+ of the Coolest Social Media, Search and Web Tools of 2010

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Tool Tuesday: SocialOomph

Book Review Wednesday: Wikibrands: Reinventing your company in.

Social Media Complainers – your new BFF's

What's your social currency?

Top 13 Social Media Monitoring Tools

Jack Welch supports events and their business uses.

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Twitter Moms: How to Relate without Looking Like an Imbecile

A Thousand Little Cuts of Social Media – A Kaizen Approach

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Tracking News Releases and Measuring Success

Fetching Friday – Resources Mashup & How to Generate Good Ideas

Analytics: what are you really learning?

How to Optimize Your Social Media Workflow

Top Twitter Blog Marketing Tips

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