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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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Conversational analytics: How to use social listening for brand insights

Sprout Social

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics?

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How to Find Your Audience on Social Media

Social Media Strategies Summit

This is a massive issue for many brands. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Google Analytics can be an unlikely ally here.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Despite the issues, is it actually worth investing your money in paid tools? Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., As a college professor, I have found it to be a great way to introduce students to social media analytics.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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How to create a complaint management system to protect your brand reputation

Sprout Social

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. Some industries attract more complaints than others. What is complaint management?

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How a social media consultant can help your business

Sherrilynne Starkie

Usually, the issue is a lack of strategy. Industry certifications prove a social media consultant’s practical skill too. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Many organizations are on social media, yet they don’t see tangible business advantages. and more.