Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing.
Instagram Analytics Guide: How to Pull & Examine Your Data
MARCH 20, 2017
With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
Guest post by Joe Colangelo, CEO, Bear Analytics. ———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Featured Industry Insider Useful Data
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
But maybe there are in fact certain industries where we can be sure to always get an answer? The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. Industry: If you’re targeting a specific industry, you’ll want to keep an eye on this data. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry.
10 Steps to Master Your Social Media Analytics
Convince & Convert
NOVEMBER 15, 2016
So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree.
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Do you use analytics to increase Instagram engagement ? I’m going to share some solid tips to increase Instagram engagement account using analytics. Check out industry relevant hashtags to find new people. Sprout Social has five Instagram analytics reports to run.
Taking a Peek at Twitter Analytics
Social Media Marketing
APRIL 11, 2013
In which industries do these followers work? The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. Twitter analytics
The Marketing Industry
SEPTEMBER 15, 2011
How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? Along with the CMA, I have been active in organizations like the Internet Advertising Bureau , Web Analytics Association , Shop.org and others. The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were.
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. Today’s guest post is written by Paul Roetzer. . Hybrid agencies will come to rule the marketing services world.
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics.
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e.
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. 1. The first step in a measurement plan for social media analytics is to work out what you want to track and why – (e.g.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
You'll be able to see the money trail for over 35,000 Facebook brand pages across industries. Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Tweetable Moments Be known as the expert on your brand and industry. Basically, their goal is to make everyone smarter with analytics and data. They are “ amplifying what people are saying in the industry from a tips, best practices standpoint.
How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy
MARCH 28, 2017
Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
A Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. A Framework for Social Analytics [.]
Business risks from and for the insurance industry
JANUARY 20, 2015
Although the impact of such changes is big and leading to digital transformations in the industry, the […]. Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics
Agile Planning: What Software Teams Can Teach PR Pros
JANUARY 13, 2016
Client Service Communication actionable planning agile working communication industry Google analytics infographics jeff sutherland planning scrum inc. Agile planning has been fundamental to software development for years. But it’s applicable to the communication sector, too.
Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs.
Why You Need Analytics and Trust for Successful Influence Marketing
Convince & Convert
MARCH 9, 2016
Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith.
The 11 PR Tools You Absolutely Must Use
DECEMBER 21, 2016
Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars. On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day.
Social Attribution: Because Web Analytics Is the Wrong Tool for the Job
OCTOBER 26, 2016
Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Web analytics tools rely on referrers and user agents to indicate where someone came from to get to your website.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Founded in 2007, they providing data mining, analytics, and brand engagement. Kred produce two numeric elements that will help analytics to identify your level of action-ability and generosity.
Content Tagging For Better Social Media Analytics
APRIL 28, 2016
In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. What is rule based tagging ?
Social Media Success Stories From Surprising Industries
JUNE 15, 2009
About Us Contact Us Support Home Blog Portfolio Services Value Inbound Marketing Journal Social Media Success Stories From Surprising Industries Kuno Creative - Tuesday, May 12, 2009 Still not convinced that Inbound Marketing and its emphasis on social media fits your industry or marketing plan? Maybe you think it has no place in "hands-on" industries like construction and manufacturing.
Dear Bloggers, I Apologise. Regards, the SEO Industry
JANUARY 9, 2013
That it is an industry full of scammers who are trying to use your site for nefarious and dastardly reasons. Every single person within the SEO industry will fit into one of these no matter who they are. Regards, the SEO Industry.
Interview with Tamar Rimmon: Analytics Without The Glazed Over Look
Diva Marketing Blog
MARCH 23, 2014
About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. Tamar’s career spans the television, publishing and digital media industries. Often the people that ask for analytic reports may not live in your world.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
Unlike other PR tools, it doesn’t just compile a list of publications based on industry, or give numbers of retweets and mentions. — Lauren Old. Google Analytics Spreadsheet Add-on. Google Analytics data is among the most valuable for tracking PR outcomes. Tool Google Analytics.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Through unique analytics you will be able to see in real time how your content is measuring up, so it ends up informing back on the posts you create in the future. Cool Social Tools Featured Implementation Industry InsiderYou have invested in that content.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Social Analytics Intelligent.