Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. How are you preparing your clients for these changes?

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How To Facebook Advertising Eventful 210

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Trends in sentiment alert you to emerging issues before they become major problems or confirm your changes are working. SOV reveals where you stand against competitors and how to boost your presence.

Brands 110

Brands How To Sentiment Metrics 110

Social Media Strategies Summit

JANUARY 12, 2023

We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. And the reporting and analytics are great. I try to create that meeting to say, ‘You can bring me any issues. How to Create & Manage an Effective Content Calendar in Higher Ed.

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Collaboration How To Education Team 226

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

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Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

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Razor Social

SEPTEMBER 20, 2018

In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. So let’s start.

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Analytics Google How To Report 84

The Realtime Report

NOVEMBER 22, 2022

How to Use Data to Improve. You also might not have realized how significantly data analytics can contribute to efforts of identifying, mitigating, monitoring, and reporting cybersecurity risks. It is possible for data scientists to build analytical models capable of detecting potential risks and assessing their impact.

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Data How To Class Analytics 91

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 131

The Realtime Report

AUGUST 28, 2020

How To Increase Your Affiliate Earnings. If you are hoping to increase your affiliate earnings from your website, you need to make sure that you are considering SEO and how your website is currently ranking on search engines. So, how do you outrank them and get that valuable revenue? Use Visuals.

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The Realtime Report

JANUARY 9, 2023

How To Overcome The Challenges Of Managing Enterprise Data. With the sheer volume of data, it can be difficult to know where to start and how to stay organized through the process. It also allows teams to identify potential issues or discrepancies before they become significant problems. Train Teams On Proper Data Usage.

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Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. See how Sprout’s AI and automation can help you improve your business.

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Keyhole.co

JANUARY 15, 2024

In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

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Sentiment How To Reputation Analysis 52

Sprout Social

NOVEMBER 8, 2023

As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands. Part of that equation is understanding how customers think and feel about your brand. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right.

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Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

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Metrics Instagram How To Patterns 102

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. This list will show you how to unlock your tweets’ full potential.

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The Realtime Report

FEBRUARY 27, 2020

How to Calculate Your SEO Business Case. We will also examine ways of identifying and debugging search engine optimisation issues. A well-structured SEO business approach may comprise of the following: Problem statement : A problem statement may include identifying issues or recognising opportunities. By Wendy Gooseberry.

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Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Sometimes, the two are different.

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Facebook How To Metrics Hashtag 123

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

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Analytics Social Media ROI Metrics 52

Oktopost

JULY 22, 2021

With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. How to Have a Successful Social CRM Strategy.

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Social CRM B2B How To Patterns 96

Sprout Social

FEBRUARY 15, 2023

If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. This way, you can share it with multiple people.

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YouTube Brands How To Analytics 87

Keyhole.co

MARCH 24, 2023

Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. See how Burger king uses their Twitter profile to solve queries of distressed customers when tagged. Here’s an instance when Amazon replied to a user and addressed the issue.

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How To Sentiment Reputation Hashtag 52

Sprout Social

JUNE 9, 2022

Let’s get into the details of how to make a TikTok so you can start building a strong brand presence on the platform. How to make a TikTok account. If you already have an account, skip this section and get right into how to make a TikTok. How to make a TikTok video. How to record a TikTok. Published on Categories.

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How To Video Library Apple 134

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. How to use social listening to improve your marketing messaging. Customers change.

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Sentiment How To Marketing Analysis 134

Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. How to become a social media executive There's no clear-cut path to becoming a social media executive. 💡 If it’s in-depth, multi-platform analytics you’re after, Buffer can help.

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Social Media How To Skills Hubspot 90

Keyhole.co

SEPTEMBER 20, 2023

It helps you to stay on top of your audience’s changing perception and notice PR issues you must prioritize. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Create blog posts and articles around issues your brand aims to solve.

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Reputation Brands Construction How To 59

Sprout Social

AUGUST 26, 2020

This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Many people are creatives while others are more analytical, and social media positions often require a bit of both. How to train a new social media manager. Creative copywriting. Customer service.

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Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? The Keyhole Facebook Analytics tool can help you quickly and easily uncover this information. But it’s difficult to tell where you stand if you don’t regularly compare the concrete data of your Facebook analytics to your goals.

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Facebook How To Review Analytics 52

Oktopost

DECEMBER 21, 2023

Identify recurring themes or issues that may indicate gaps in your current approach. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

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Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 2, 2023

If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data.

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Examples Template Templates How To 103

Hootsuite

AUGUST 19, 2021

Keep reading to find out how to get started in just four steps.). Analytics and reporting. Good community management requires being organized and meticulous (ensuring no customer service issues are missed), following the brand’s tone of voice guidelines, and having genuine interactions with the community. Copywriting.

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Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

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Microsoft Analytics Metrics Data 112

Convince & Convert

JUNE 20, 2017

Using these insights, you will have a good idea of what issues to craft your videos around, and which channels would be most optimal for distribution. In these cases, predictive analytics are a necessity. Depending on the nature of your business, consider creating how-to videos or webinars for this area.

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Sprout Social

MAY 14, 2020

The major social media networks already have some component of engagement listed for free in their native analytics. The trick here is understanding what engagement is on a broad level and how to examine it at a micro-level. To know how to improve your engagement, you must first analyze it. Analyze your current engagement.

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Engagement Social Media How To Metrics 144

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Then a few minutes later you get a response from a customer rep asking you what the issue is and how they can help.

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agora pulse

AUGUST 17, 2020

How to Create a Social Media Strategy. Use your on-site analytics. These days, web analytics tools give much more information than just the number of clicks or when they are coming from. Monitoring your team’s progress will help you identify gaps and issues that need solving. They know your actual customers best!).

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Hootsuite

SEPTEMBER 23, 2021

But obviously, these issues haven’t stopped millions of users worldwide from embracing the app. Here’s how you can get in on the fun, too. How to set up a TikTok account. How to make a TikTok. How to use TikTok effects. How to navigate TikTok. How to find friends on TikTok. Open the app. You did it!

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How To Privacy Trends Library 141

Sprout Social

JUNE 23, 2020

This quick guide breaks down how to handle a hacked Twitter account and prevent security issues in the future. How do I know if my Twitter was hacked?”. You can likewise contact @TwitterSupport to report any issues, although it may require some time and back-and-forth to get a response or resolution. “Do The short answer?

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