How to Make Marketing Analytics Easier

Convince & Convert

Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue?

Turning Facebook Analytics Into Action

Jon Loomer

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Here's a helpful article on the topic, just in case you need to pass it along to frustrated folks.) Questions Related to Funnels.

Trending Sources

How To Add Website to Google Analytics?

BeingOptimist

Today in this article my aim is to provide you the knowledge about Google Analytics and would let you know step by step how to add website to Google Analytics. What Is Google Analytics? Step By Step: Sign into Google Analytics. Facebook 0.

How to Use Instagram Stories Analytics

Sprout Social

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Read on to find out what the unique types of metrics for Stories are, and what they mean for your brand.

How to Use Google Analytics to Increase Website Traffic [Infographic]

Social Media Today

Are you using Google Analytics to maximize your opportunities? Here are some key tips

How to Use LinkedIn's Page Analytics Tools [Infographic]

Social Media Today

LinkedIn has published a new guide to making best use of your LinkedIn company page analytics tools

3 Benefits of Facebook Analytics

Jon Loomer

Well, make that two things: new features PLUS an occasional sense of dread and insecurity in how to successfully use and implement them. With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics.

7 best Facebook analytics tools

Unmetric

What started as a means to catch up with friends back in ’04 has swept the world with its phenomenal success. Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is converting to real business?

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Take a listen and be sure to subscribe to the entire series on iTunes , Stitcher or SoundCloud !

How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Understanding Instagram Analytics: The Audience Tab.

How to Schedule IGTV Videos

Later

Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . To help you get started, here’s our step-by-step guide to scheduling IGTV videos: . How to Schedule IGTV Videos: .

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Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. and… no views anywhere to be seen.

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events.

How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. Benefits of using Twitter analytics. How to use Twitter analytics.

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). The primary benefits are being able to focus on specific information and target questions to specific audiences.

How to Calculate Your Instagram Engagement Rate

Later

Calculating your Instagram engagement rate can be surprisingly difficult to do. It’s a simple question with a complicated answer: how is Instagram engagement rate calculated? And when it comes to the “best” method… well, it really depends on who you ask!

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. I’ve used it to do all three. LinkedIn analytics can help with that. Let’s talk LinkedIn.

How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics. But to be honest with you, most likely you do NOT want any traffic from Semalt.com. Here’s how to do that. First, you need to log into Google Analytics.

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? If you want to track ROI from Instagram, you’ll need an Instagram analytics tool to help you increase engagement, get more views on stories, and make more sales.

How to Use the Facebook Pixel Event Setup Tool

Jon Loomer

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. Before we get to the juicy stuff of using this tool, we’ll need to take a couple of steps back.

Analytics: what matters to content marketers?

Sherrilynne Starkie

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity.

Grow Your Business with Later’s New Instagram Analytics

Later

Today we’re excited to announce the launch of our new and improved Instagram Analytics! Increase engagement, get more views on stories, track your follower growth, drive traffic and more with our updated Instagram Analytics. Get More Views with Instagram Stories Analytics.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

How to be a Modern Marketer in the Age of Data And Analytics

Social Media Today

In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Victor Belfor, SVP of Channel Sales and Business Development at Conversica

Introducing Snapchat Story Studio Analytics: how to take your Snapchat strategy to the next level

Quintly

We’re excited to announce the launch of our new feature, Snapchat Story Studio Analytics. It enables you to gain deep insights into the performance of your content. quintly news

The Ultimate Guide to Instagram Analytics

Later

Want to grow your Instagram account? Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more!

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Twitter Analytics For All Users Now Available

Firebelly

Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Numbers nerds rejoice!

How to Increase Your Traffic On Pinterest

Socialmedia.biz

Regardless of whether you work in your business full or part-time, Pinterest can help drive traffic to your website. However, figuring out where to start and how to focus your efforts can seem almost impossible. Take some simple steps to prepare for success on Pinterest.

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How To: Filter Referrer Spam in Google Analytics

Bill Hartzer

Well, apparently there is a new referrer spammer out there, called 4Webmasters.org that has started showing up in Google Analytics as a referral source. If you suddenly see an increase in traffic on your site, check to see which sites are the referral sources. Web Analytics

How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. How can brands and individuals make their tweets stand out? How can marketers best utilize Twitter’s expanded features and the latest tools?

How to Fix Google Analytics to Properly Calculate Bounce Rate

Bill Hartzer

Google Analytics is broken. Well, at least the way that Google Analytics calculates bounce rate and the average time on site is broken–or at least has a major flaw. But what we really want to know is bounce rate–how many people really did engage with us on our website.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Instead, they’re taking almost a sideways approach to it. How Analytics are the Sideways Approach to Measuring PR.

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. What is a Google Analytics Funnel. If you’re looking to convert your website visitors (and who isn’t?!) Setting cookie to auto.

How-to Guide for Creating Instagram Stories

Ignite Social Media

According to Instagram , Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016. Stories Specs to Keep in Mind. Analytics include unique viewers per post. .

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? Previously, only approved creators could design and publish their Instagram Stories effects (or AR filters) to Instagram, making it an exclusive growth hack. . Looking for some more ideas on how to brand your filter?