article thumbnail

The 11 Best Free Email Marketing Tools

Sprout Social

Raven URL Builder for Google Analytics. If you or your team use Google Analytics to track site visits, it’s crucial to know where those visits are coming from. RyanSolutions is actually a resort and hotel marketing tool, but they happen to have an excellent link builder for social sharing across multiple networks.

Tools 111
article thumbnail

25 Important Search Engine Optimization Mistakes to Fix Right Now

Bill Hartzer

When you click a link or visit a web page on your web site, does the URL change? In the hotel industry, it is common for a hotel description to be used more than once. When linking to other pages on your website, some links redirect to other URLs. Not having search engine friendly URLs. Your content must be unique.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Hotels: 23%.

Travel 40
article thumbnail

13 of the Most Common Instagram Mistakes Marketers Must Avoid

Hootsuite

So watch when your followers are online, pay attention to analytics , and experiment with your positing schedule to discover what their content tipping point is. Ignoring analytics. Speaking of analytics : another big mistake marketers make on Instagram is to ignore the data. Also, have I ever watched a football game?

Instagram 145
article thumbnail

Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. GeoFilters are perfect for location-specific businesses like theme parks and hotels. Snapchat advertising includes some pretty robust analytics reporting. Those are lenses! How to advertise on Snapchat.

article thumbnail

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Angie Schottmuller.

B2B 164
article thumbnail

Favorite Social Media Management Tools for Small Business

Convince & Convert

Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Analytics are fairly simple. Listening to chatter around physical brands like restaurants, hotels, etc. Crowdbooster. Small budgets.