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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
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Social media management services: 9 agencies your brand should check out

Sprout Social

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

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Brands go bananas over #RahulBoseMoment

Unmetric

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis. You can also use popular Instagram hashtags to find potential new clients plus identify and engage with your brand’s ambassadors by tracking media location. Need to share data with a client? Don’t fret! Reporting is also available.

Hashtag 156
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. Hotels: 23%.

Travel 40
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Best times to post on TikTok in 2023

Sprout Social

While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own social media data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier.

Tourism 108
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21 Instagram Accounts to Follow for Brand Inspiration

Sprout Social

Here at Sprout Social, we take pride in our design and visual aesthetic, which we transcribe into our social media analytics and reporting features. Having visually appealing tools and reporting can make social media management simply more manageable.