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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. For example, a hotel chain with a slow website might choose to invest in an upgrade this year. Advanced analytics and insights. Mobile app to monitor on the go.

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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

Meliá Hotels International launched a #StaySafewithMeliá campaign to welcome guests back to its hotels after closures last year. Amplify makes it easy for employees to share approved social content from their desktop or on the go with a mobile app. Hootsuite Analytics.

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The best times to post on Twitter 2022

Sprout Social

Mobile commerce: what it is and why you should care. Hotels and hospitality brands saw a major shift in Twitter engagement times. How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform. Weekends had the lowest engagement for this industry. Consumer goods social media resources.

Twitter 104
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The Future Of Personalized Pricing

Twist Image

As technology advances and the speed of algorithms continues to increase, an online retailer's ability to leverage data and analytics to change from moment to moment is a reality. mobile commerce. Don't think for a second that the majority of online retailers don't currently engage in price testing experiences already. buying habit.

Price 105
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How to Clarify Your Website Requirements with a Website brief

Razor Social

When you have a measurable goal you can set up relevant analytics to track these goals. The Hotel wants to run events so needs functionality for people to be able to register and get automatic notifications of any events. Analytics. A proper set up of website analytics tools is crucial for the success of your new website.

How To 87
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

Travel 40