Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns.

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Metrics Influencer Marketing Survey 100

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. Try monitoring keywords, URLs, topics, social media handles and more. Keyhole is a great Topsy alternative — for several different reasons. This tool shows you all the numbers you need to see to make critical marketing decisions. The post Miss Topsy?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

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Publishing Tools Brands Facebook 97

Hootsuite

FEBRUARY 16, 2021

Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy.

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HootSuite Features URL Template 140

Sprout Social

SEPTEMBER 22, 2022

YouTube hashtags. The main difference between YouTube tags and YouTube hashtags is that tags are used for relevancy in YouTube search, while hashtags are used for dedicated hashtag search. For example, think of hashtags on Twitter. To track these metrics, you can use YouTube analytics.

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YouTube Real Estate Marketing Hashtag 91

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Analytics Twitter How To Embedding 93

Keyhole.co

DECEMBER 30, 2022

It also lets you monitor more than just hashtags. Try monitoring keywords, URLs, topics, social media handles and more. We give you convenient analytics to feel confident and competent in your marketing decisions. Keyhole is a great Topsy alternative — for several different reasons. Try Keyhole for free. The post Miss Topsy?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

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Forums Reddit Analytics Sentiment 62

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Pick your URL wisely. Use hashtags.

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How To Hashtag Trends Analytics 143

Keyhole.co

NOVEMBER 13, 2023

Video tags: Hashtags (#) attached to videos help the algorithm identify the video’s subject matter and connect it to user interests. It can also help you optimize your content using relevant keywords, hashtags, and trends your followers are interested in, thus increasing your visibility on the platform.

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SEO Content Hashtag Trends 52

Sprout Social

FEBRUARY 15, 2023

This will also appear in your public URL. Channel URL: Your channel’s web address as it displays with your user ID. Find it in YouTube Studio > Analytics > Research to explore. The analytics tab in YouTube Studio is a goldmine of analytics. Use them in your video titles, descriptions and chapter titles.

YouTube 87

YouTube Brands How To Analytics 87

Later

MAY 11, 2021

Tip #3: Curate Lists of Hashtags That Align with Your Content Pillars. Simply enter a username or profile URL, select a post from their feed, and tap “Add to Library.”. You can also browse all the posts you’ve been mentioned or tagged in, or search for all the posts that have a specific hashtag.

Social Media Management 72

Social Media Management Social Media Hashtag Curation 72

BeingOptimist

FEBRUARY 9, 2021

Moreover, if you like to promote your Hashtag, then bio is again the right option to display your Hashtag. Use Relevant Hashtags. If you are new to Instagram and don’t have enough audience to grow, your business visibility starts using relevant and trending hashtags. Make Use Of Instagram Analytics.

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Small Business Instagram Strategy Marketing 92

Ignite Social Media

AUGUST 12, 2021

Instead, stagger posts to different days and using analytics, post at an optimal time of day. Don’t use hashtags on Facebook. Do use custom URLs or UTM codes for tracking especially if you’re driving to a website. Let’s start with the “Don’ts”: .

Instagram 161

Instagram Curation URL Platform 161

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others.

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Social Media How To Metrics Analytics 124

Hootsuite

JULY 6, 2022

Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. You’ll get more analytics and the option to create a shop and a product catalog. Many third-party apps promise a streamlined analytics dashboard. Many third-party apps promise a streamlined analytics dashboard.

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Instagram HootSuite UGC Influencer 117

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Decide your hashtag. Photo of me and my Blue Key courtesy Razoo. The Champions.

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Organization Tips Hashtag URL 267

Keyhole.co

JANUARY 18, 2024

Step 2: Add links to your profile Once you’re on “Edit Profile,” go to the links option mentioned and copy-paste the URL you want to add. On that note, please know that your links can only be a maximum of 150 characters — if you have a link that exceeds this limit, you can use URL shorteners. And that’s where Keyhole steps‌ in.

Instagram 52

Instagram How To Insurance Findability 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

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Tools Social Media Sentiment Price 52

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 124

Engagement Report Video Metrics 124

Unmetric

AUGUST 19, 2019

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. A social media monitoring tool can track: Monitor mentions of your brand.

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Social Media Tools Price Hashtag 91

Idaconcpts

SEPTEMBER 20, 2014

One tricky aspect of monitoring what is being said about your business is all your results may not show up in a traditional Twitter handle or hashtag search. To run a search with Topsy.com input your business name or hashtag and then narrow the search results to Tweets. One tool is Topsy.com. However, if you use bit.ly

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Twitter URL Hashtag Conversation 162

Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. We’ve got you covered!

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Social Media Management Social Media Tools URL 104

Later

JUNE 28, 2021

Monitor your branded hashtag. Similar to comments and tags, if a Micro influencer frequently uses your branded hashtag, they likely have a passion for your business and will be keen to partner on a campaign. ” It’s a unique piece of code you’ll add at the end of a specific URL link. Use third-party Influencer tools.

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Influencer How To Marketing Instagram 133

Sprout Social

APRIL 12, 2022

This is where you set up things like a greeting and your Messenger URL. Hashtags and tagging. Look at your posts again and this time around, observe your use of Facebook hashtags and tagged Pages. The hashtags should be relevant and limited. Track the right metrics for your goals in your analytics. Conclusion.

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Facebook How To Metrics Hashtag 123

Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Simply look up trending hashtags , music and videos, and join in. Remember to put your own twist on TikTok hashtags to make your brand stand out. original sound – FNATIC.

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How To Hashtag Influencer UGC 132

Keyhole.co

OCTOBER 13, 2023

To find the right social network, HR managers can use analytics. This is a company that deals with automated social media analytics. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Also when posting a job opening, it’s important to keep hashtags in mind.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. Hashtag usage. URL clicks. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics.

Data 101

Data Social Media How To ROI 101

Sprout Social

JULY 31, 2018

Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels? These are just a few of the questions to ask yourself when utilizing Instagram analytics to go over your performance. Check Your Hashtag Metrics. It’s hard to ignore the power of hashtags.

Influencer 77

Influencer Instagram Hashtag How To 77

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Social Media Marketing

MAY 20, 2019

Also, the robust Analytics feature allows you to track the performance of your Facebook feeds concerning visitor engagement, interaction, and contribution to the Facebook feeds. It comes with other add-on features like Full-Screen Announcements, Custom posts, hashtag highlighters, and many more.

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Feed Feedly Tools Aggregator 102

Sprout Social

MAY 28, 2020

As a result, 45% of consumers now rely on suggestions in their feed and/or use discovery tools to find new accounts to like and follow, compared only 25% using hashtags for the same purpose. Being intentional about your tagging and URL tracking will help later when it comes time to report your results.

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Campaign Report Social Media How To 87

Unmetric

AUGUST 28, 2019

With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Sign up for a demo.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

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ROI Analytics Influencer Campaign 105

Idaconcpts

JULY 25, 2012

One tricky aspect of monitoring what is being said about your business is all your results may not show up in a traditional Twitter handle or hashtag search. To run a search with Topsy.com input your business name or hashtag and then narrow the search results to Tweets. That tool is Topsy.com. However, if you use bit.ly

Twitter 141

Twitter URL Hashtag Small Business 141

Later

DECEMBER 18, 2020

Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. Why does this matter? And nobody has time for that. And the best news? It’s free ! Candle brand NAUTANA Co.

Instagram 52

Instagram How To URL Hashtag 52