Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 So what’s it doing right?

Brands 130

Brands Energy Sports Fashion 130

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. For instance, colleges and universities have the opportunity to post pictures and videos showing labs, sports and campus activities. Measuring your results with the ever-expanding analytics tools is also a streamlined but comprehensive process.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Fast food, retail, sports—those brands can get experimental. Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

OCTOBER 21, 2020

concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. Sprout Social’s Analytics and Publishing tools can fuel that ingenuity, surface those insights and help marketers bring new customer experiences to life. To understand the results though, you need social analytics tools. A total of 8.5

Social Media 112

Social Media Analytics Eventful Hashtag 112

Keyhole.co

MAY 9, 2023

Count on Instagram analytics tools like Keyhole to streamline the analytics journey. To check engagement, click on — Analytics > Overview > Engagement from the menu. Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Ensure they use the branded hashtag in their post.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. The site will also display tweets that are posted on the site – or tweets that are marked with the hashtag #brandbowl. Twitter, Hope, Aspiration, Ambition and Future.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. River Island supplements its commercial content with images from customers sporting its wares. A mention of your branded hashtags to encourage user-generated content. Instagram Shopping.

Instagram 110

Instagram Bazaarvoice Retail Feed 110

Firebelly

JULY 22, 2011

Baked goods company @Entenmanns faced backlash on Twitter a few weeks ago by capitalizing on the #notguilty hashtag made popular by the Casey Anthony trial. A Twitter uproar started, as Twitter uproars often do, and Entenmann’s was very quick to apologize, admitting they didn’t know what the hashtag referenced.

Social Media 239

Social Media Apparel Loyalty Hashtag 239

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. On Twitter, the story was much the same with social media analytics showing that hashtags for the Super Bowl were launched well in advance of the big game with Doritos in particular launching their ad competition at the very beginning of the year.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Talkwalker SM

JULY 7, 2016

We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands trying to muscle in on the incredible global exposure major sports events can provide. Ronaldo, Payet and Bale Star on Social. Posts like the one below from Germany Star Mesut Ozil, are what helped Adidas get top spot.

Brands 75

Brands Case Study Sports Hashtag 75

Talkwalker SM

JUNE 8, 2016

Using Talkwalker’s social media analytics platform , we mined Talkwalker data, looking at how well the two teams have done from April 16 (the first playoff game) through May 31. The Hashtag Game. These are the Warriors’ and Cavaliers’ official hashtags, and they’ve been given the emoji treatment. million people.

Conversation 60

Conversation Conference Sports Hashtag 60

Keyhole.co

JANUARY 18, 2024

Stanley has also aced the game of using hashtags and trends effectively. Stanley on Twitter With Stanley-related hashtags trending on Twitter, the brand engages audiences with current topics and discussions related to the bottles. StanleyTumbler has over 10 million views across different social media platforms.

Influencer 59

Influencer Social Media Strategy Marketing 59

Pixlee

APRIL 9, 2021

Collecting and curating UGC may seem daunting, but Pixlee’s platform automatically pulls in content featuring your brand from the social media channels you select, using hashtags, mentions, and comments. Using a hashtag analytics tool can help you monitor mentions of your brand online that you can swiftly reply to with enthusiasm.

UGC 52

UGC Loyalty How To Sports 52

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

Hashtag 118

Hashtag Facebook Fashion Trends 118

Buffer Social

NOVEMBER 28, 2017

And often, you’ll find the answers by turning to data and social media analytics. Twitter : Twitter analytics, Followerwonk, and SocialRank. LinkedIn : Linkedin analytics. Pinterest : Pinterest analytics. Tap on the analytics button (the chart icon). Popular hashtags. Top followers locations.

Social Media 111

Social Media Tools Analytics Instagram 111

Ignite Social Media

JUNE 3, 2016

Instagram Analytics. Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall. With such a large sporting event, the opportunities for brand sponsorships and activations are endless.

Social Media 60

Social Media Analytics Activities Film 60

Keyhole.co

MARCH 4, 2023

Suggested Read: Writing Instagram Captions that Convert: Content, Formatting, and Hashtags There are a couple of ways you can track the effect an influencer has on your sales: Provide them with a custom discount code. Google Analytics : A great tool to have even when you’re not running an influencer marketing campaign. What about you?

ROI 52

ROI Influencer Marketing Campaign 52

Convince & Convert

APRIL 11, 2016

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. This translated into a hashtag, #EveryMoveCounts, which was used wildly throughout the Final Four tournaments: And spectators were undoubtedly following along. Rls: https://t.co/YKh7VtrNkv

Conversation 60

Conversation Hubspot Hashtag Sports 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other.

Data 60

Data Social Media Sports How To 60

Firebelly

JULY 20, 2015

Instead of struggling to find meaning in this radically different field, Rachel has utilized her dynamic and analytical nature to develop a better understanding of the type of work she envisions herself doing in the near future. How do you describe your role? My role at Firebelly is a diverse one. What have you learned so far?

Marketing 100

Marketing Class Hashtag Sports 100

Sprout Social

JUNE 7, 2023

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. Through Sprout’s analytics and Advanced Listening, the Bulls sought to uncover emerging trends amongst their audiences and better understand what content resonated most.

Brands 111

Brands Sentiment How To Analysis 111

Hootsuite

APRIL 1, 2020

Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Check your YouTube Analytics to see when your videos get the most views. Check analytics to see what works. YouTube live streams provide real-time and post-live analytics. Red Bull’s Live Sports events.

YouTube 145

YouTube Engagement How To Class 145

Unmetric

SEPTEMBER 1, 2016

This is just one in a series with the hashtag ‘PRUdictionary’ where they define Insurance terms to their Fans. Leveraging sponsorships and other associations with huge sporting events is always something that works out in favor of brands. You’ll find answers to all your social media analytics doubts there. Prudential.

Insurance 82

Insurance Engagement Brands Analysis 82

Freelance Social Media

MARCH 4, 2009

This one isn’t my favorite, I like it better than the previous purple lowercase one but not as much as the Google analytics favicon I mentioned earlier. About the author Jesse Sevier wrote 18 articles on this blog.

Process 112

Process Google Foursquare Disqus 112

Sprout Social

OCTOBER 23, 2018

Optimize based on metrics and analytics. is an outdoors and sporting goods retailer. Their posts had a branded hashtag and content like this: What’s great about this post? Again, they’re using a popular hashtag #LoveOurPlanet which increases viewership and drives engagement. Recreational Equipment Inc.)

Strategy 91

Strategy Social Media Hashtag ROI 91

Keyhole.co

SEPTEMBER 18, 2020

Generally, this includes user accounts in the following interest areas: Music Acting Fashion Government and politics Religion Journalism and media Sports Media Business. Make use of a Twitter Analytics tool such as Keyhole. The major factor in getting verified on Twitter is that your profile is of public interest.

Twitter 97

Twitter Badge How To Authentication 97

Myrland Marketing

JANUARY 28, 2014

TweetDeck is my favorite desktop/laptop tool for ease of layout, but Hootsuite is also great because it offers more advanced analytics and team-sharing tools for you. Use Conference Hashtags When Attending or Presenting At Conferences. Remember That Twitter Is A Contact Sport. It’s not a one-sided sport.

Twitter 84

Twitter Tips Tweetdeck HootSuite 84

Talkwalker SM

JUNE 13, 2016

Using Talkwalker social media analytics , we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities? Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun!

Data 60

Data Social Media Hashtag Analytics 60

Buffer Social

DECEMBER 10, 2019

Within the Buffer product , we debuted Stories scheduling to help you plan and manage your Stories content, and we released advanced Stories analytics to help you know what’s working. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. Enjoy the show?

Instagram 98

Instagram Patterns Template Templates 98

Keyhole.co

NOVEMBER 4, 2020

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. Start Free Trial. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JUNE 7, 2016

Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

JUNE 16, 2016

Which benchmarks and Instagram analytics will be used to measure and quantify success? The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Don’t Forget About Hashtags. Each photo is well shot and visually interesting.

Instagram 40

Instagram Tips UGC Hashtag 40

Keyhole.co

APRIL 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52