Keyhole.co

AUGUST 28, 2023

Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements. In today’s article, we discuss the significance of YouTube analytics tools and how you can choose the right one for your brand.

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Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

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Metrics Influencer Marketing Survey 100

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Sprout Social. Tools come and go.

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Analytics Instagram Tools Hashtag 110

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks?

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Analytics Twitter Tools Strategy 104

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Buffer Social

NOVEMBER 20, 2016

We had the privilege of speaking with entreprenuer and social media expert, Neil Patel , about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel. How marketers can tie social media into key business results. Google Play. Survey Monkey.

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Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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Sprout Social

NOVEMBER 21, 2022

They provide a variety of services for analytics, technology, creative and media services. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Along with a series of ads, Samsung created a branded hashtag challenge, # VuDieuGapMo (Folding Dance).

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Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Analytics is about processing data.

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Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

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Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Pricing available on request.

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Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging.

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Keyhole.co

JULY 18, 2023

TikTok business accounts A professional account that provides access to all of the app’s marketing tools (TikTok Ads, TikTok Analytics, Commercial Music Library, etc.). Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier.

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Tips Marketing Trends Influencer 52

Keyhole.co

SEPTEMBER 12, 2023

Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. Competitor analysis can also identify hashtags that got the best response from your target audience. To ensure accuracy here, opt for social media management tools with influencer tracking features.

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Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

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Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. But analytics are only as good as what you do with them.

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Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. Here’s more on viewing paid and organic ROI. Hootsuite hacks for engagement and customer service.

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Sprout Social

OCTOBER 4, 2021

the topic, format or hashtag) can help guide smarter content creation. And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network. Premium Analytics customers can customize the data to compare your organic and paid performance in one integrated report.

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Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Sprout Social.

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Oktopost

DECEMBER 22, 2019

The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Brandwatch. .

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Keyhole.co

DECEMBER 13, 2023

Keyhole is a Mention alternative offering end-to-end social media management packages. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Sprout Social Another popular name among Mention alternatives is Sprout Social.

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Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Crowd Analyzer.

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Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Being a social media manager means you have to be willing to take on the challenges of the technical space. We understand why. UTM stands for “Urchin Tracking Module.”

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ROI URL Analysis Campaign 40

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag.

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agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for. YouTube Analytics: Your Step-by-Step Guide.

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Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: Starts at $79 per month.

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Tools Social Media Sentiment Price 52

agora pulse

OCTOBER 1, 2020

Need to get the full picture for a social campaign or strategy? As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy? How to Do a Social Media SWOT Analysis.

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Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

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Oktopost

SEPTEMBER 21, 2020

Instead, you can listen to voices on social media and gain much more insight much faster. Social media monitoring can tell you in broad analytical strokes how many mentions you’re getting, whether you gained more followers this month over last month and other statistical facts. Granular sentiment analysis.

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B2B Marketing Sentiment Influencer 89

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. e-clincher.

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Hootsuite

JANUARY 24, 2022

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Why is social media data collection so important?

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Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. A mention of your branded hashtags to encourage user-generated content.

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Instagram Bazaarvoice Retail Feed 112

Social Media Strategies Summit

OCTOBER 24, 2018

Perhaps most importantly, more than half of marketers who’ve been using social media for more than 2 years reported it helped them improve sales. Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. How do they interact with social media?

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Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. It’s a great way for employees to showcase company culture and Target’s corporate social responsibility efforts at the same time. Recognition or a re-share on the main company social accounts can also be a great motivator.

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