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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Download the PDF version for future reference! The Social Media Analytics Compass.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Try for free 2.

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YouTube Analytics Guide For Boosting Your Presence YouTube

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Maybe it’s a new slogan, branding campaign, social strategy, or product idea.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

Automation, in this case, merely refers to the execution of the campaign. In addition, a significant portion of social media marketing is engaging with your community. The first step is to choose which social media sites on which to focus your activities. Twitter, on the other hand, uses hashtags to measure trending topics.