Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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Meme Marketing Hashtag Campaign 107

Sprout Social

MARCH 31, 2022

Here’s a quick rundown of the types of videos that are popular on TikTok: Hashtag challenges. Skits and memes. And so you’ll often see the same pieces of content overlap across branded accounts with subtle differences in terms of creatives, captions and hashtags. Product showcases, reviews and recommendations.

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Platform Instagram Video Meme 123

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

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SEO How To Hashtag Engineering 93

Sprout Social

MAY 26, 2022

Your TikTok analytics page can give you demographic details about your viewers. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags.

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Examples Campaign Tips UGC 142

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Not only have they optimized their bio for vegan and cruelty-free terms, but also their hashtags. — R ?

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Social Media Strategy Engagement Hashtag 132

Ignite Social Media

APRIL 2, 2020

A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. From identifying partners to FTC disclosures to measuring analytics, it can get a little messy.

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Marketing Authentication Trends Feed 217

Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images. Start off with five minutes devoted to social listening.

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Social Media HootSuite Template Templates 145

Sprout Social

SEPTEMBER 30, 2021

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation. A mention of your branded hashtags to encourage user-generated content.

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Instagram Bazaarvoice Retail Feed 112

Sprout Social

AUGUST 7, 2023

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging.

API 92

API Social Media Management Platform Instagram 92

Keyhole.co

JANUARY 18, 2024

Encourage engagement with hashtags and other interactive media Last but not least, try to engage your audiences with interactive content like quizzes, polls, content that requires discussion, contests, memes, etc. You can also consider leveraging hashtags to make your Instagram page and content more findable.

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Instagram How To Insurance Findability 52

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. Track keywords and hashtags with Keyhole 2. This is where analytics come into play.

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Social Media Apple Trends Reputation 59

Sprout Social

MAY 8, 2019

For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. But in order to spot and curate user-generated content for your feed, you’re going to need to understand how hashtags can help you promote your Instagram. Customer photos.

Instagram 110

Instagram How To Hashtag Feed 110

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics. Hashtags need to be used strategically in order to be seen by potential customers. Pros: Fast-paced environment. Large user base.

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Platform Social Media Insurance Education 84

Sprout Social

OCTOBER 16, 2018

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Brands like Colourpop promote their unique hashtag heavily, including in their Instagram bio… …and on their homepage, where selected images have a chance to get featured via their on-site lookbook.

Industry 102

Industry Social Media Hashtag Instagram 102

Sprout Social

JUNE 7, 2023

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. They also leaned into social listening to draw inspiration for relatable content and create unique, ownable moments on social (Netflix memes).

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

MAY 18, 2023

79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Offer free products or trials for the best TikTok Stitch or Duet videos.

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Video HootSuite How To UGC 112

Sprout Social

NOVEMBER 23, 2022

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Social media copywriting: Provide training on using hashtags, how to write for LinkedIn, emoji best practices and best practices for writing on social. LinkedIn employee advocacy analytics: what to measure and why.

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LinkedIn Tips Curation Training 114

agora pulse

JULY 13, 2016

Know Your Hashtags. Every industry has its specific hashtags which are used to gain attention and generate a buzz around your tweet. As a girl more accustomed to social media marketing hashtags I can tell you that it’s important to research Mom hashtags if you want to market in this field. Watch What Works. image source.

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Twitter Hashtag How To Klout 60

Twist Image

JANUARY 15, 2011

The science of the hashtag - Twitter Media. "The other week a meme exploded on Twitter around the hashtag #LessAmbitiousMovies (for the record, I thought my contribution of A Clockwork Beige was pristine). It begs the question: what makes a hashtag go viral? and what do the analytics looks like?"

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Wikipedia Library Hashtag Survey 89

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 102

Analytics Tools Facebook HootSuite 102

Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! .

Instagram 85

Instagram Trends UGC Meme 85

Adam Cohen

JULY 19, 2010

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. You can also find me on Twitter before during and after.

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Social Media Disqus Web 2.0 Badge 219

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And there are plenty of “pros” to celebrate. Social media can bring joy. Start your free Sprout trial.

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Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JANUARY 11, 2023

Kapwing’s TikTok templates are full of trending challenges, sound bytes, and memes. Add a caption, your hashtags, any @ mentions, and your location if you like. Schedule posts, learn from analytics, and respond to comments all in one place. With timely content, you can stay on top of the For You page curve. Source: Kapwing.

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Template Templates Vimeo Cost 102

Hootsuite

MARCH 20, 2023

NASA used this strategy when streaming a live video—Twitter users could use the hashtag #AskNASA to ask questions to astronauts in space. Post memes A little meme can go a long way. Consider sharing popular internet memes (and, when possible, relating them to your brand) to appeal to millennial and Gen-Z followers.

Engagement 95

Engagement Analytics Meme Instagram 95

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. Brands (and people!)

Strategy 106

Strategy Brands Influencer Analysis 106

The Social Media Hat

JULY 18, 2016

Cute kitten pictures and memes aren't enough. Hashtags (consider creating your own and encouraging people to use it). As you know, Facebook Insights drills down into detailed analytics about your Facebook fan base. Once you've gotten some fans and followers on your social account, you need to do what you can to keep them.

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Conversation Social Media Geotagging Campaign 60

Sprout Social

MARCH 7, 2022

Some even made memes. Related keywords might include product names, branded hashtags or direct profile mentions. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. I feel you @SlackHQ. The day after a long weekend is always a rough one.

Survey 92

Survey Brands Sentiment Template 92

Hootsuite

NOVEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Clear data. Keyhole Source: Keyhole.co

Analysis 86

Analysis Tools Social Media HootSuite 86

Sprout Social

SEPTEMBER 14, 2023

Add hashtags to your content Hashtags exist on nearly every social media platform as a way to categorize, tag and search for content, and TikTok is no different. TikTok hashtags are used similarly—but can also be used for trends and challenges. However, you need to be strategic about your hashtag use.

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How To Hashtag Meme Trends 96

Sprout Social

MARCH 13, 2024

How to calculate your TikTok engagement rate While you can access data surrounding specific TikTok engagements within your TikTok analytics —or other analytics tool of choice—you’ll have to calculate your engagement rate yourself. And if you sell burrito bowls, you might, like Chipotle , make memes a big part of your strategy.

Engagement 103

Engagement UGC How To Hashtag 103

Keyhole.co

OCTOBER 19, 2023

Comment below with your favorite meme. Sign up today and unlock the power of Instagram analytics. Discover which captions, hashtags, and posts perform best, and take your brand’s social media strategy to new heights. Should I use hashtags in my Instagram captions? We want to hear your thoughts!

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Types Instagram UGC Collaboration 59

Keyhole.co

DECEMBER 19, 2023

Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’ So, Gymshark’s marketing strategy makes use of these phrases as hashtags. From this Twitter post above, you can see how Gymshark uses funny memes to connect with younger audiences. Stay Humble’. For example, take #WorkoutChallenge.

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Strategy Influencer Social Media Meme 52

Hootsuite

SEPTEMBER 16, 2020

So watch when your followers are online, pay attention to analytics , and experiment with your positing schedule to discover what their content tipping point is. Ignoring analytics. Speaking of analytics : another big mistake marketers make on Instagram is to ignore the data. Using too many hashtags.

Instagram 145

Instagram HootSuite Marketing Hashtag 145

Keyhole.co

OCTOBER 14, 2020

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. Create Around Trending Hashtags. TikTok initially started as the musical lip syncing app Musical.ly Musical.ly

How To 119

How To Marketing Hashtag Influencer 119

agora pulse

MARCH 24, 2020

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. A telephone is … oh, never mind.). Brand advocate.

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Social Media Social Media Management Meme Hashtag 94