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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Alternatively, you can use Sprout Social’s social media analytics tools to easily sort through your most engaging Tweets. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. It shows hashtags that are rapidly rising in popularity.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Use the right hashtags. Relevance of the content.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. Tech analytics platform Sensor Tower sees TikTok closing in on the two-billion downloads mark, with 1.9 But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S.

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How to Make the Most of Your Social Media Budget

Sprout Social

This keeps your fans engaged and turns lurkers into advocates for your brand. You can figure this out by pouring over your analytics dashboards or make it easier on yourself with Viral Post. Whether you use the Sprout’s social media analytics tools or dive into the data available on each separate platform, look for engagement.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. How the Twitter Algorithm Works. Dashboard.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

  Use hashtags strategically  As noted in Tanay’s X algorithm breakdown from earlier, hashtags do still have relevance on the platform, but not the viral effect they used to. When a hashtag is trending, more users are likely to engage with associated content, offering a chance for broader exposure.