Taking a Peek at Twitter Analytics

Social Media Marketing

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. It also skews to the age 26-45 bracket, with that demographic accounting for 65% of his Twitter audience. Twitter analytics

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Twitter.

Trending Sources

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. The best tools to discover the best Twitter stats. Here are my go-to Twitter reporting tools. Twitter’s analytics dashboard.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. From the resulting audience of 17,500, we distinguished four distinct groups among his supporters. 3) The #MAGA group.

Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

SocialTimes Twitter

Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.”. Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized. Use custom filters to more quickly find your campaigns, ad groups or even ads.

Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane

SocialTimes Twitter

Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. During a transition period, Digits will continue to be maintained by Twitter under its existing terms.

Can You Really Use Twitter for Sales?

agora pulse

Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales?

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Cross-Channel Video Analytics from Simply Measured

Simply Measured

Now live in all accounts, you can analyze the video performance on your Facebook fan pages, Twitter accounts, Instagram accounts, and YouTube channels individually or in aggregate. Analyzing your entire video library is educational, but analyzing smaller, campaign-specific video groups can be a game-changer. With video becoming an integral part of marketing strategies, we at Simply Measured set out to provide you with a holistic view of video performance.

News 18

The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

How to Use Twitter for Business and Marketing

Social Media Marketing

Does Twitter still work? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. billion searches per day, Twitter is still the most visited social media platform in the world. Would it be a good idea for us to put time into it?

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Tweetable Moments Be known as the expert on your brand and industry.

What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

A Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted.&# - Albert Einstein Say hello to my little friends, R.O. A Framework for Social Analytics [.]

ROI 62

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Find New Customers on Twitter.

B2B 31

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter).

10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. Twitter

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

5 Ways You Can Use Facebook Groups to Benefit Your Blog

ProBlogger

3 days ago Facebook ticked over the major milestone of 2 billion monthly users , over half of whom use Facebook groups. That’s right, more than 1 billion people are using Facebook groups. Here’s how you can move to where the conversation is and develop community for your blog in 5 different ways with Facebook groups. Groups for your eCourse or other Education. One of the most common uses of Facebook groups by bloggers are ones set up to support a course or an event.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. What are some of the most basic mistakes PR pros make when it comes to using web analytics?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

Tools 126

How LinkedIn Groups can Explode your Blog Traffic

ProBlogger

Social media sites such as Facebook, Twitter or Instagram are free and work well if you have the time to organically grow a following. The answer is LinkedIn Groups. What is a LinkedIn Group? The benefits of LinkedIn Groups: It’s free. Why do LinkedIn Groups work?

Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

Google 117

Aggregate Social Network Data Using the New Group Report

Sprout Social

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

Are you struggling to identify your target audience on Twitter? We have an overall idea of the demographics active on Twitter (21% of U.S. Here’s how to find your target audience on Twitter in a clear, analytical progression.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics.

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. At Twitter, everything we do is oriented around our users, and the Audience API is no different.

API 21

New Twitter Character Count — Yay or nay?

agora pulse

Twitter recently announced the universal roll-out of their enhanced character-limit rules. Twitter (@twitter) September 19, 2016. You’ll no longer have to penny-pinch your words to ensure they reach the whole group. Twitter Analytics Twitter management

The 21 Best Content Curation Tools

Webbiquity SMM

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Showcase reviews: Marketing Insider Group (Curation), Online Marketing Institute. Showcase reviews: Marketing Insider Group (Curation).

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks? Twitter. Twitter Demographics.

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. Why real marketers are not afraid of data and analytics.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Social Analytics Intelligent.

Twitter Tips for Your Business to Follow Into 2017

Sprout Social

Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. But now it’s not uncommon to see a grouping of Tweets from yesterday scattered among the ones from 30 minutes ago. The Twitter tips listed here aren’t meant to be executed all at the same time.