The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Twitter. Facebook. YouTube. Pinterest. Instagram.
Taking a Peek at Twitter Analytics
Social Media Marketing
APRIL 11, 2013
I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. Rather than reporting on a third person’s Twitter followers, I thought it might be more interesting (to me, at least) to take a look at a breakdown of my own Twitter followers. Twitter analytics They agreed.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays.
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization. Socialbakers is also now branching out into Twitter, Google+ and others but Facebook is still the major focus.
The devil’s in the data: Identifying the groups that won the election for Trump
MARCH 13, 2017
In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. 3) The #MAGA group. Blog Twitter AnalysisClinton. Trump.
Crowdbooster Review: Social Analytics & Optimization
OCTOBER 11, 2011
You get access to usual stats around followers, tweets, mentions and retweets for Twitter as well as fans, comments, mentions and likes for your Facebook page. In addition, Crowdbooster also was able to comb through my following and identify a group of high influencers based on their Klout score that recommended me connecting with as well. What’s The Same? What’s Different?
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
JANUARY 18, 2017
Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. According to both companies, the Fabric team will join Google’s Firebase team, and Twitter will continue to maintain Digits during an unspecified transition period. Terms of the transaction were not disclosed.
The Future of Twitter
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat.
Analytics: what are you really learning?
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. 5 Questions Social Media Marketing Analytics Can Answer. This is smart thinking.
Twitter Adding Custom Filtering, Custom Metrics to Ads Manager
AUGUST 1, 2016
Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.”. Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted tweets and other ads can be viewed and optimized. Use custom filters to more quickly find your campaigns, ad groups or even ads. Twitter advertisers: What do you think? Twitter Advertising (@TwitterAds) July 29, 2016.
10 Twitter Tools You’ll Actually Use
MARCH 7, 2017
Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. “ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. ” What does that mean?
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
A Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. To help, Susan Etlinger ( @setlinger ), my colleague at Altimeter Group , recently published an open research report, “ A Framework for Social Analytics.
How LinkedIn Groups can Explode your Blog Traffic
APRIL 18, 2013
Social media sites such as Facebook, Twitter or Instagram are free and work well if you have the time to organically grow a following. The answer is LinkedIn Groups. What is a LinkedIn Group? LinkedIn defines LinkedIn Groups as “a great way for organisations to keep in touch with their members about current events and to discuss issues of common interest.”. It’s social.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.
Three Ways to Supercharge Social Media with Google Analytics
PWB Marketing Blog
SEPTEMBER 19, 2011
If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Then compare them against a control group of people that had not interacted with social media. Find New Customers on Twitter.
Tool Tuesday: PostRank Analytics
FEBRUARY 8, 2011
Most obvious of these is Google Analytics. Another is the popular “Add This which also offers analytic information. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Showcase reviews: Marketing Insider Group (Curation), Online Marketing Institute.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. referral link.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author.
New Twitter Character Count — Yay or nay?
OCTOBER 6, 2016
Twitter recently announced the universal roll-out of their enhanced character-limit rules. Twitter (@twitter) September 19, 2016. You’ll no longer have to penny-pinch your words to ensure they reach the whole group. Why the Change in Twitter Character Count is a Good Thing. For group conversations, this is also extremely beneficial. You’re in luck!
PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake
The Realtime Report
NOVEMBER 29, 2012
Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. The uneasy relationship between Twitter and the third-party developer community has been well documented.
Google Analytics Unveils a Set of Social Reports
MARCH 22, 2012
Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. It is also possible to see the monetary value they drive to your business, provided you have defined goals in Analytics itself.
Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
FEBRUARY 22, 2011
Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? Image: Nwardez via Flickr, CC 2.0. humans.
Aggregate Social Network Data Using the New Group Report
OCTOBER 4, 2016
We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. To make the Group Report more valuable to brands and businesses, we’ve added two networks to our existing report: Instagram and LinkedIn.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. She’s an informative and prolific Twitterer, and active in Twin Cities social media. aaker.
7 Ways to Find Your Target Audience on Twitter
MARCH 7, 2017
Are you struggling to identify your target audience on Twitter? We have an overall idea of the demographics active on Twitter (21% of U.S. Here’s how to find your target audience on Twitter in a clear, analytical progression. You need to evaluate who is expanding your brand reach on channels outside of Twitter, like Instagram and Facebook. So do most brands.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks? Twitter. Your brand undoubtedly has a presence there, but how can you use it in new ways to reach different groups? Instagram.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Realizing that these models also power Twitter’s suite of advertising products, it has never been easier for brands to understand target audiences and create content that resonates with each group.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Place a Facebook/Twitter/Instagram logo on your blog. reporting is greater on Twitter than other networks). I can relate.
How to Find Social Media Influencers with Ease
JANUARY 10, 2017
Facebook Groups. You might want to find Facebook Groups for gardening clubs in your area. For example, if you live in Las Vegas, the Las Vegas Gardening Club , a Facebook group of over 1,000 members, seems like an appropriate group to join. Don’t post about your business and products to the group. Instagram and Twitter Hashtags. Instead, observe and listen.
Twitter Tips for Your Business to Follow Into 2017
NOVEMBER 30, 2016
Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. But now it’s not uncommon to see a grouping of Tweets from yesterday scattered among the ones from 30 minutes ago. In order to improve your chances of success in 2017 and beyond, we’ve compiled a list of eight proven Twitter tips. Set Your Twitter Account up for Sales Success. When 75.3%
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
A lively community has developed and grown on Facebook and Twitter. Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to on Twitter. Google Analytics Spreadsheet Add-on. Google Analytics data is among the most valuable for tracking PR outcomes. Social media scheduling and analytics platform, Buffer, launched Pablo 2.0, Canva.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
We are all very familiar with Facebook, Twitter and LinkedIn. Knowing how to create engagement with your target group by using the right channels/platforms, how to distribute and monitor it most time efficiently and how to analyse on the data your social media efforts produces will guide you to the goal. Similar Posts: Google Analytics Unveils a Set of Social Reports. Tweet.
Analytics for Content Marketers and Bloggers: What Do You Need to Track?
NOVEMBER 9, 2014
In order for you to generate a report, you need a trial group, in this case, a wide range of content to analyse. Google Analytics has been my tool of choice to analyze my data daily. It’s a good idea to connect your Google Webmaster Tools with your Analytics so that you can get the entire reading under one platform. Follow him on Twitter and Facebook. Desired Results.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. Why real marketers are not afraid of data and analytics. They talk about differentiation and how to stand out from the crowd. They know how to work smart, not just hard.