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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Post visuals from Google Drive or Dropbox. However, if your organization is already devoted to Google Drive or Dropbox, then using Hootsuite’s Cloudview or Dropbox apps may well be a shortcut that you can benefit from. Automatically tag your (outbound) posts for better analytics. Install the free Shopview app here.

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How to edge out your competition with market research

Sprout Social

Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start. A quick Google search is a potential goldmine for all sorts of questions to kick off your market research. For example, Google Product Listing Ads can help highlight all of the above for B2C brands.

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Six Links Worthy Of Your Attention #155

Twist Image

You may not know other open services like openstreetmap.org (an open version of Google Maps ) and CommonCrawl (an open repository of the web''s contents), but collectively, tools like these create a ''shadow'' version of the Internet tools on which we rely (think OpenOffice versus Microsoft Office ). Could IBM Be The Next Google?

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PR Measurement – What to Measure

Proactive Report

In light of Google’s new link rules, can tracking links still be used in content? Google’s new link rules simply say they don’t count PR links for SEO purposes. Google has clasified PR or owned content as advertisement. Google News in particular, regards links in content as commercial and not informational.

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SharkBot Malware – Are Your Banking Details In Grave Danger?

Tweaklibrary

Researchers at Cleafy suggest that SharkBot bypasses biometric checks, behavioral analytics, and multifactor authentication. On the brighter side, no samples of SharBot malware have been found in the official app repository of Android and no Google Play Store apps are yet infected. Don’t sideload apps from untrusted sources.

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Social Media a CRM perspective

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social Media is set for Google Wave? Have you tried Google Wave?