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A Digital Lens on the U.S. Election

Dave Fleet

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics 305
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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Analytics, which can help you figure out not just which type of post performs the best, but when.

HootSuite 269
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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. The Problem with Google Analytics. Before I get into actual stats, I have to preface this with the fact that there are a lot of numbers that Google Analytics misses.

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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#.

Analytics 124
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A Digital Lens on the U.S. Election

Dave Fleet

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics 150
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Search and Social Weekly (1.10)

Josh S Peters

First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. It’s called Social Media Lunchpad and should everything go as planned it will go live the week after next. If you follow my writing, you probably know how much I love Google Reader.