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Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. ” According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.”

Comments 189
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#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

And everyone’s ekually krazy about social media measurement. And given how kontroversial Klout is, what better guest to address their questions? asked a good question: “How can people use their Klout scores to benchmark and improve overall engagement/activity?&#. (I Here’s a sample of the chat: 1.

Klout 194
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Taking a Peek at Twitter Analytics

Social Media Marketing

What is the overall size of the audience in question? Average Network Size and Social Pull? These two, unique to PeekAnalytics, metrics provide insight into how far a message can potentially travel throughout the social-media sphere beyond its initial tweeting. And, what of social use and social memberships?

Analytics 164
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The Rise Of Hispanics On Social Media

Idaconcpts

Businesses have been turning to social media to connect with their consumers in a new and exciting way. Furthermore, Latinos are taking over social media in a big way. But the question shouldn’t be, “What can we give the Hispanic community that they don’t already have?” Image Credit: Latism.org. Smartphone Savvy.

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Social Media Automation Showdown: Buffer Versus Hootsuite

Absolute PA

I often get asked this question. I feel like I can do anything I want social media-wise with this monitoring and scheduling machine. you can connect Hootsuite with your Facebook, Twitter, LinkedIn, Google+, Foursquare and WordPress. Google Analytics integration + useful analytics provided in Hootsuite.

HootSuite 109
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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

What are the 5 biggest risks for businesses in the social media space? Find out below in this weeks 5 social media stories I wouldnt want you to miss: 1. In addition to documenting the ubiquity of social media, Harris found that a significant proportion of U.S. Have a great weekend everyone!

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The Stats Behind the World of Quora [infographic]

Mindjumpers

Tweet There has been a lot of buzz about the rather new social Q&A platform called Quora. Some like to use it specifically as the question and answering platform, others like to vote on answers or to send private messages to users of same interests. Web analytics firm KISSmetrics have published the infographic.