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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

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Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing.

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. Alas, so was 2010.

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Taking a Peek at Twitter Analytics

Social Media Marketing

These two, unique to PeekAnalytics, metrics provide insight into how far a message can potentially travel throughout the social-media sphere beyond its initial tweeting. And, what of social use and social memberships? 60% of the audience identifies as being medium-to-heavy social media users.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Because they are trying to run their core business, not maximize the value of Foursquare.

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Social Media Automation Showdown: Buffer Versus Hootsuite

Absolute PA

I feel like I can do anything I want social media-wise with this monitoring and scheduling machine. you can connect Hootsuite with your Facebook, Twitter, LinkedIn, Google+, Foursquare and WordPress. Google Analytics integration + useful analytics provided in Hootsuite. So it depends what you need. I use both.

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