30 Tips To Be a Digital Storyteller

Ari Herzog

Create meta keywords and folksonomy tags/categories for each post. Blogs without comment choice = not social media. Distribute your new posts to social media channels: Facebook, Twitter, LinkedIn, etc. Enable social icons. Use Google Analytics or similar to track metrics. Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. Hashtags are about SEARCH and DISCOVERABILITY of social objects. Search: Google SEO Analytics - drops keywords, adds #hashtags.