30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Create meta keywords and folksonomy tags/categories for each post. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc. Use Google Analytics or similar to track metrics. Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

TIP only makeup your own branded hashtags if you are going to slap it on every piece of marketing material going out the door. Search: Google SEO Analytics - drops keywords, adds #hashtags. Understand Folksonomy vs Taxonomy (free tagging vs categories). If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested.