article thumbnail

Social Media Is CRM

Social Media Network Marketing

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

article thumbnail

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85
article thumbnail

Social Media a CRM perspective

Social Media Network Marketing

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.