Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked.

ROI 85

Top five: Linkedin keeps getting better

Sherrilynne Starkie

Adding new skills to a profile makes it more findable in searches. Hubspot has published this great tutorial on how to implement this new analytics tool. This week’s top five must-know social media news features two entries from LinkedIn. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: LinkedIn keeps getting better and better. Listly by Sherrilynne Starkie.

The Art Of Marketing

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What's a way for marketers and brands to jump into data analytics without getting lost? We come from a place where we have looked at analytics in the rearview mirror (after it's all said and done). Build something - pieces of content or whatever it may be - and make them as shareable and findable as possible, with the hooks built into them to have that social impact. analytics. data analytics. What an amazing day we had at The Art of Marketing in Toronto today.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing.

Tips 271

Fetching Friday – Resources Mashup & Kitten Meets Hedgehog


Top 5 Google Analytics Changes You Might Have Missed – Five recent changes to Google Analytics can lead to a more efffective and accurate use of the toolset and your metrics.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

But few companies have sufficiently sophisticated analytics in place today to do this properly. • It’s not enough just to produce great content, it has to be made “findable.&#. Use knowledge gleaned from analytics to scale up what works and kill what doesn’t.

A Pinteresting Story

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In August of last year, Time Magazine named it in its " 50 Best Websites of 2011 " and last December, the analytics firm, Experian Hitwise , said that Pinterest's user-base had forty times the number of visitors it had from only six months prior. Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. That Facebook IPO.

Your 2011 Digital Marketing Reboot

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Avinash Kaushik , the analytics evangelist for Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? web analytics 20. web analytics an hour a day.

Being Digital

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It's about critical thinking and gaining a better understanding of what it means to make your thoughts shareable and findable. I am reminded of something that Avinash Kaushik (the analytics evangelist at Google and author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) said at last year's Canadian Marketing Association National Convention : "The Web has been around forever and yet it is not in the blood of the executives who staff the top echelons of companies.

The Other Side Of Comments And Community

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I Blog to make the content I think about as shareable and findable as possible. I can tell from our analytics that the most value for the majority of people here comes from reading it and not from the back and forth in the comments. web analytics. What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast.

Keep Your New Year’s Resolution: Set up a Social, Search-optimized WordPress Blog … Today


Connect your site for optimum findability. Set up Google Analytics and connect it to your blog. This guest post is by Marcela De Vivo of Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority.

Sharing Is Caring (And Selling)

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At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). web analytics. What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day.