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Listening Tools

Proactive Report

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. The most basic tool is RSS. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Free Tools. SocialMention.

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5 Social Media Tools for PR Professionals

Proactive Report

RSS feeds are the blood vessels of the social web. You can do this manually with RSS technology. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Google Analytics is free and it is an excellent system. A branded, interactive video player that gives you analytics.