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Sysomos Acquired By Marketwire

Dave Fleet

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. Jive Software. January 2010. February 2010. April 2010.

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Listening Tools

Proactive Report

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are many monitoring tools on the market now. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Free Tools.

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5 Social Media Tools for PR Professionals

Proactive Report

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Measuring your progress: You can use the tools above to keep track of some of the stats you need to keep an eye on, but you also need to learn how to read your web analytics. Google Analytics is free and it is an excellent system.