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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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Facebook News Feed Update: Now What?

Jon Loomer

I have no issues with live video. You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. So… Now what?

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How to Choose Facebook Ad Placements

Jon Loomer

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. Respond to any glaring issues.

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Schedule your Instagram photos and videos on Feed or Stories: Step by Step!

Postcron

Post daily and at the appropriate times : check your analytics and schedule your post for the time span your audience shows more interest. Check some frequent notification issues to make sure your Instagram posts arrive on time! Save time and schedule your posts on Feed or Stories in 3 simple steps. It’s quick and easy!

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How a social media consultant can help your business

Sherrilynne Starkie

Usually, the issue is a lack of strategy. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. What is the Threads algorithm? The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed.