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How to create a complaint management system to protect your brand reputation

Sprout Social

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

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Drafting My Next Job Description

Ari Herzog

You will work on public policy issues in collaboration with cross-functional directors and coalition partners in the region and around the world. Monitor emerging industry and research developments to determine potential policy issues that may arise. Excellent personal, political, analytical, and organizational skills.

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

First off, let’s dispel any notions that brand voice is a one-and-done exercise. Now, Jennifer’s focus has switched to helping followers with COVID-related issues and giving accurate information on topics like testing and vaccines, or as she puts it: “Trying to provide calm in the storm.”. Read on for six of the biggest takeaways.

Brands 288
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Creating the map is a great internal exercise. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Identify content gaps.

Examples 103
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17 Statistics to Monitor on Your Blog

ProBlogger

Important Note : this exercise tends to become more useful over time. As a result – this type of exercise should be something you build into your regular blogging routine (I try to do an in depth review each month). What days of the week are most popular? Knowing this gives you ammunition in planning when to release new posts.

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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

Set up well-defined goals from the beginning and show the analytics of how your efforts are working to impact the KPIs that CEOs care about. CEOs: If your marketing team can’t provide clear analytics based on goals that drive your business, you need to find someone who can. What about social media? Does it really pay off?

Questions 163
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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?