Fetching Friday – Resources Mashup & Exercising with Cats


Infographic: The Periodic Table Of Google Analytics – Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? Exercise with Cats. Exercise with Cats.

EXERCISE: Deep Dive into Your Content Analytics


Today I spent a couple of hours doing my monthly deep dive into Google Analytics. So here’s a little exercise for you to do today. I did this same exercise earlier today with content on Digital Photography School. EXERCISE: Deep Dive into Your Content Analytics.

A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging


Today I wanted to share with you an exercise that I do on my blogs at the end of every year that helps me to grow my blogs in the year that follows. It all starts for me in Google Analytics (the tool I use to track how my blogs are performing).

Data, Analytics and the Everyday Practice of PR

Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read.

Six Links Worthy Of Your Attention #326

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Link your AdSense and Google Analytics Accounts for some Profitable Analysis


Do you use Google Analytics? It’s been possible to link Analytics and AdSense for a while now, but I come across plenty of publishers who are either yet to do so or who are not actually doing anything with this information. There are a heap of stats that you’re given in the AdSense section of Google Analytics, and as a result, there are plenty of ways to dig in. Link your AdSense and Google Analytics Accounts for some Profitable Analysis.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation.

UGC 91

UEFA Champions League Final on Social Media


Fun as the exercise was, I have to say that it is really difficult to point out a clear winner - they both do such a good job! sports social media Social Media Analytics real madrid champions leagueThe finals are finally here! Before Real Madrid and Atletico Madrid battle it out on the field, I thought it would be fun to see which team would win the cup on social media.

Team 60

Why real social media experts are also great writers

Sherrilynne Starkie

There are exercises that writers can use to get the creative juices flowing. They are more analytical and provide improved clarity and style. The ability to tell good stories well will be THE disruptive marketing trend for 2018.

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn


Use engagement data from Facebook Page Insights or other measurement tools such as Hootsuite Analytics to determine what works best for you. Our guide to creating audience/customer personas will walk you through each step of this important exercise.

7 Steps To Define Your Content Center Of Excellence

Twist Image

If you're not sure how to get started on this exercise, please listen to my conversation with Mark Levy about freewriting, list-making and his amazing book, Accidental Genius. Use your analytics (most packages are free) to better understand what is working, where it's working and how it is working. analytics. web analytics. "You're that social media guy, right?". I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy.

A Deeper Shade Of Blue

Twist Image

As one of the few non-New Yorkers, I struggled to keep walking pace with people who regularly chew up 5th Avenue the same way most of us exercise in the morning. analytics. The lower east side of Manhattan was buzzing and unlike any other usual New York City summer night, you walk fast. You zig and you zag as if where you're heading is your ultimate and final destination in life. The city is tough. It feels very self-involved. It's a Billy Joel song.

Film 74

How to Build a Successful Social Media Community (Presentation)


Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Tweet An important part of your social media strategy is to start and manage your community.

14 Social Media Best Practices You Should Follow in 2019


Other tactics to consider for learning about your audience include: Analyze website and social media analytics. Every time you talk, write, design, post, respond, launch, thank, and connect with others… you’re exercising your brand voice. Facebook has an analytics dashboard.

Brief is the new black: Why brands are tweeting just one or two words


Doing this as a one time exercise is futile and doesn’t look good for your brand. The post Brief is the new black: Why brands are tweeting just one or two words appeared first on Unmetric Social Media Analytics Blog. Gone are the days where tweets with perfect grammar and full sentences were the ones that got all the attention. Nowadays, brands have jumped onto a new social media bandwagon: tweeting single words or even seemingly random words.

Monitoring What Others Are Saying About Your Organization


Think of this exercise as the narcissistic approach to brand management. Furthermore, these apps can supply you with social analytics, comparison tools, website tracking, reporting and much more.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

iPad 186

Senior Social Media Professional Training – August 2018

Laurel Papworth

This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours). Has an interest in analytics and measurement, Ads and promotions and taking them to the next step.

Mapping Data Sources to Objectives

Net-Savvy Executive

Today, let's talk about raw material: the data that go into the analytic process that leads eventually to information, insight and action. The big idea of the canvas is to keep analytical work grounded with two of my favorite questions: what are you trying to accomplish , and why?

Data 52

Bridging the Social, the Human, and the Practical


As I’m learning, and will be a lifetime student of this scientific art form, applying sociology techniques to marketing targets in order to identify online community value is, well, very much an exercise in key business practices.

11 Things I Wish More People Knew About Me

Dave Fleet

Measurement and analytics let me return to my comfort zone. If you didn’t already know, I’m a huge Amber Naslund fan. Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking.

8 Elements in a Successful Content Marketing Plan

Rebekah Radice

Hop over to tools like BuzzSumo , SEMRush , and Google Analytics to see what your audience is already engaging with and sharing. E: Exercise a Healthy Balance: Maintenance, Iteration, and Managing Growth. Content marketing is a complex undertaking.

Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

If you have an established physical or online store, pull analytics to learn more about your current customers. Use Any of Our Sprout’s Analytics Tools to Learn More About Who Interacts With Your Posts. Use Native Twitter Analytics. Use Google Analytics to Find Common Behaviors.

Reasons to Hire a PPC Management Expert

Social Media Marketing

Correspondingly, he/she can provide singular insights to exercises like viewing certain pages, filing objections and signing up to newsletters. Monitoring via Analytic/s - When checking the viability, you may only have the capacity to make a judgment through common statistics.

You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.

Buffer Social

can be an extremely valuable exercise. Buffer for social media management ($10) – Schedule your posts ahead of time, follow up with full analytics afterward. Analytics – $10. Your social media management tool likely has a good deal of analytics already built in.

Class 111

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

Set up well-defined goals from the beginning and show the analytics of how your efforts are working to impact the KPIs that CEOs care about. CEOs: If your marketing team can’t provide clear analytics based on goals that drive your business, you need to find someone who can.

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth

WIN one of 3 complimentary ticket to my online course Advanced Facebook (power editor, adding shops, analytics) when it’s released in March.

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

This is the most difficult portion of the exercise! As marketers, we’re all somewhere on the analytics expertise scale (whether we know it or not!) From the analytics wizards to those of us just starting to dip our toes in data analysis, we all have a base layer to work from.

Skills 108

Case Study: What Is Required To Go From Idea To Reality?


The good side of this is if it’s your passion we are talking about; if it’s really something that you can do for hours and hours without end or never get bored with, chances are you are able to exercise your passion for a living. But I wasn’t exercising my passion.

5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Typically, I undertake this very simple… ok, uncomplicated, five-step exercise: 1. Get comfortable with Google Analytics and Google’s URL Builder. Watching Analytics at the same time, and regularly look to see if there is a correlation between outputs and outcomes.

How To 251

Monday Roundup: #AMECSummit Rockstars

Waxing UnLyrical

Tonight I’m leaving on a jet plane for one of the greatest cities in the world: London!

Drafting My Next Job Description

Ari Herzog

Team player with a sense of humor and ability to exercise good judgment in a changing environment. Excellent personal, political, analytical, and organizational skills. Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely.

NGO 151

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)


You can ask the influencers to screenshot and share their audience location breakdown (accessible from their Instagram Analytics!) With UTM tagging, you can make sure Google Analytics is tracking your Instagram traffic with complete accuracy.

The Definitive Guide to Instagram Stories


Takeovers are a fun exercise that allows brands and/or influencers to connect with each other, and mutually benefit from each others’ audience, while delivering fresh, new content for the viewers.

Time for an Update

Net-Savvy Executive

The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). I like the exercise of going past the obvious analysis to discover what we're missing, because opportunity hides there. A blog that's been going for more than 11 years has a backlog, so I put together a highlights page to collect some of the more interesting posts. I've just updated it for the first time since 2014.

Hot Association Jobs This Week – April 19


Exercises functional supervision over assigned staff. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

How to Choose the Best Social Media Marketing Tool for Your Business

Buffer Social

If you’re not entirely sure what your “must-have” features are yet, here’s a quick exercise to help you distinguish between them: Step 1: Write down the 25 most important social media features that you think you might need. Analytics – Do you need analytics?

Tools 109

Tool Tuesday: Qwitter

Akamai Marketing

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity.

Tools 182

How Many Facebook Fans Visit Your Website or Convert?

Jon Loomer

Combined with Google Analytics , you could see how many people converted who clicked on a custom link that you share on Facebook. Note that you can run a similar exercise in Audience Insights. Perform this same exercise for your own Facebook page and website.

Master the art of social media reporting (with our editable template)

Sprout Social

All social networks allow you to pull data from their native analytics based on specific date ranges. The following data points can be found through native analytics or reporting via Sprout and should be front and center in your social media reporting: New followers. You can measure this easily in Google Analytics. You can either set conversion goals in Google Analytics or look at the performance of your social ads to figure this out.

Can You Trust Your Blog to the Cloud – The Pros and Cons


Now that you know it, how do you exercise wise judgement in your approach to it? Exercise Wise Judgement. Only then can you make an informed decision and exercise wise judgement. How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.