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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic.

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TikTok Analytics: Your Guide to Understanding the Metrics

Later

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020!

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

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The role of artificial intelligence in business in 2024

Sprout Social

For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics. Not all of the t.co

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data analytics provide information that helps you understand what’s working. Most social platforms have built-in analytics. Gather data with a social media data analytics tool.

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