Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic.
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