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Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. Social Success Comes from Individuality.

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Because they are trying to run their core business, not maximize the value of Foursquare.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. For example, cellphone data was used to track the spread of cholera after the earthquake in Haiti. Young gave an example of where two separate data sets came together to become something ‘quite creepy’.

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5 Apps To Enhance Your Brand

Idaconcpts

Hootsuite is a social media management app that businesses can use to increase their social media presence. With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. FourSquare. DoubleDutch Events.

Brands 177
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9 Tools to Improve Social Media Productivity

Convince & Convert

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Products 167
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9 Social Media Tools Every Blogger Needs To Know About

Kikolani

Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is a guest post by Siv Rauv.

Blogger 159