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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. And there, of course, is the potential issue. Ranked and Unranked Events. Unranked events, though, won’t be sent. You aren’t alone.

Eventful 202
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How to Find Your Audience on Social Media

Social Media Strategies Summit

This is a massive issue for many brands. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Google Analytics can be an unlikely ally here.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

The issue would be that Ads Manager says you have 100 new purchases and only 40 happened — total, regardless of the perceived source. I have no issue with these. Once again, I have no issues with counting these. Event Deduplication. Are you passing events via both the Meta pixel and Conversions API ?

Report 177
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Meta Should Display Organic Results

Jon Loomer

The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. I’ve long suggested we should even see this in our organic post results if we have a pixel and events set up. Google Analytics won’t know whether the person on your website is there because you paid to reach them or not.

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Eventful 111
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The Problems with Facebook Ads Optimization

Jon Loomer

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Take a look at the visit quality from your ads in Google Analytics. Then check the quality of that traffic in Google Analytics. Create Facebook Pixel Events for Scroll Depth.

Facebook 205
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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Microsoft 112