The Problem with Unranked Event Custom Facebook Ads Reporting
Jon Loomer
MARCH 27, 2022
It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. And there, of course, is the potential issue. Ranked and Unranked Events. Unranked events, though, won’t be sent. You aren’t alone.
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