Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145

Metrics Analytics YouTube How To 145

Jon Loomer

FEBRUARY 7, 2024

Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication. Are you passing events via both the Meta pixel and Conversions API ? Are you passing events via both the Meta pixel and Conversions API ? Check Event Location.

Report 178

Report Sample Samples API 178

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Only that user’s highest-ranking event (as determined by the advertiser, among eight eligible events) will be sent for attribution, and it will be delayed for up to 72 hours.

Facebook 205

Facebook Aggregator Eventful URL 205

Jon Loomer

MARCH 14, 2022

As mentioned above, there are times when Facebook optimizes for quality events. Using URL Parameters. Another way to measure this is with URL parameters. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement.

How To 199

How To Facebook URL Cost 199

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Jon Loomer

OCTOBER 2, 2020

If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Pixel events and custom conversions help define an action for Facebook. Or you may define the conversion event as the general Purchase pixel event.

Conversation 195

Conversation Facebook URL Report 195

Jon Loomer

MAY 24, 2023

What’s really interesting about this is that you can create different URL parameters for current customers and new customers. You’d need to utilize some sort of third-party analytics tool, like Google Analytics. What you do with this is up to you.

Campaign 176

Campaign URL Advertising Analytics 176

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Jon Loomer

OCTOBER 2, 2020

If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Pixel events and custom conversions help define an action for Facebook. Or you may define the conversion event as the general Purchase pixel event.

Conversation 154

Conversation Facebook URL Report 154

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar.

WordPress 147

WordPress Analytics Comments Google 147

Sprout Social

SEPTEMBER 6, 2023

This includes the latest news, updates, events, life at your company and job openings. LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link].

LinkedIn 112

LinkedIn How To Collaboration URL 112

Hootsuite

FEBRUARY 16, 2021

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140

HootSuite Features URL Template 140

Buffer Social

SEPTEMBER 11, 2023

LinkedIn currently offers more than 85+ free skills assessments in the following areas: Technical skills: Technical skills assessments can be completed for programs like Google Analytics, Python, Ruby on Rails, and more Business skills: Business skills assessments can be completed for programs like Google Ads, Microsoft Suite, QuickBooks, and more.

LinkedIn 113

LinkedIn Tips Skills URL 113

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

Organization 267

Organization Tips Hashtag URL 267

Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

Eventful 181

Eventful Conversation URL API 181

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 122

Engagement Report Video Metrics 122

Later

FEBRUARY 18, 2020

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. 6 Free Social Media Management Tools: Google’s Campaign URL Builder. Google Analytics & Google’s Campaign URL Builder are both free to use! And Later is FREE! And it’s all for free!

Social Media Management 104

Social Media Management Social Media Tools URL 104

Ignite Social Media

AUGUST 12, 2021

Instead, stagger posts to different days and using analytics, post at an optimal time of day. Do use custom URLs or UTM codes for tracking especially if you’re driving to a website. Use your most powerful social network presence to promote social events on other channels (but only when it makes sense).

Instagram 161

Instagram Curation URL Platform 161

Razor Social

DECEMBER 13, 2017

You need to be both!”/> The og:image tag lets you specify the URL of an image that will be included with the content that is shared in the social graph. By adding UTM parameters to the URL! You can add UTM parameters to a URL with the help of Google’s Campaign URL Builder.

Social Media 105

Social Media Social Graph URL Embedding 105

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Website & URL tracking. Sprout’s Google Analytics and Bitly integrations bake this link creation step into your publishing workflow. Sprout integrations: Google Analytics, Bitly.

Social Media Management 119

Social Media Management Social Media Platform Review 119

ProBlogger

OCTOBER 23, 2012

The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. But, you likely already have a Google Analytics account, so let’s just dive in to creating the first goals for your website.

Analytics 52

Analytics Google Blogger URL 52

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.

Hosting 160

Hosting URL Newsletter Analytics 160

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Connect your encoder by entering your YouTube Live server URL and stream key.

YouTube 130

YouTube Privacy Mobile Video 130

Hootsuite

NOVEMBER 10, 2021

Look for opportunities to capitalize on holidays or events or develop themes or series that can guide your creativity. Pick your URL wisely. Step 6: Dig into analytics. Analytics take the guesswork out of content strategy: they prove what’s working — and what’s not. Learn more about TikTok analytics.

How To 143

How To Hashtag Trends Analytics 143

agora pulse

OCTOBER 19, 2017

If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. If, however, you have a popular product, are running events, or are actively running a campaign, then you may want to monitor this one.

Social Media 133

Social Media CPI URL Social Media Management 133

Idaconcpts

JULY 22, 2010

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. The key is to put in a “Track Event” into the buttons. [This is a guest post from Naoshi Yamauchi.

Analytics 128

Analytics URL Technorati Eventful 128

Hootsuite

APRIL 19, 2021

A URL (this is optional). Always consider how current events or crises could change the meaning and tone of the posts you wrote well before those events — they may become irrelevant or insensitive in ways you simply could not have predicted. On Facebook, these include: Facebook events. Track analytics and engagement.

HootSuite 145

HootSuite Facebook How To Template 145

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463.

B2B 98

B2B Platform Price Software 98

yMarketingMatters

JUNE 4, 2016

Click here below to install a Livestream event on your Facebook Page. Twitter Removes URLs and Photos from 14-Character Count: Finally! Tweets will now be a full 140-character count, which is great, as it allows you to express so much more, even when you post a photo or a URL. Your broadcast can be no longer than 90 minutes.

Social Media 100

Social Media URL Badge Small Business 100

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 102

ROI Analytics Influencer Campaign 102

Jon Loomer

SEPTEMBER 9, 2020

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. How to use the Event Setup Tool. What Are Pixel Events?

Eventful 176

Eventful Tools How To Facebook 176

Keyhole.co

AUGUST 27, 2020

Facebook analytics allows you to gather insights on your audience demographics as well as calculate which types of posts resonate best with those who like your page. If you’re not totally sure how to get the most out of Facebook insights, check out these analytics tools to help you out. Post Events and Job Openings.

Facebook 103

Facebook How To Mobile Analytics 103

Buffer Social

AUGUST 2, 2017

Now, Facebook Groups include built-in analytics, too — Group Insights. Built-in analytics (Page Insights). Built-in analytics (Group Insights) now. Events and Plans. Customize your URL. Using an easy-to-remember URL makes it easier to share your Facebook group with others during meetups and conferences.

Groups 111

Groups Groups Communities Organization 111

Jon Loomer

SEPTEMBER 9, 2020

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. How to use the Event Setup Tool. What Are Pixel Events?

Eventful 164

Eventful Tools How To Facebook 164