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Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

Jon Loomer

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics. Not this time.

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

Until Apple’s ATT privacy prompt goes live — and probably weeks or months thereafter — we really don’t know how much this will impact us. The impact of opt-outs from tracking will be felt here, resulting in shrinking custom audiences and events reported. You can find this in Facebook Analytics.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. As only the highest-prioritized completed event will be reported (e.g.,

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

From the drop-down menu, select “ Settings & privacy ” and then choose “ Settings.” Step 2: Once on your “Settings” dashboard, click on the “ Privacy ” button from the left-hand panel of the screen. This will open all your privacy-related settings. You can manually change the privacy of your likes for each category.

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Being of Service During COVID-19

Waxing UnLyrical

The sail thingies you see are a privacy screen, but apparently they are also perfect squirrel trampolines 😉 I was never a “bird person” growing up. And more such events to come. << direct link to event. This pic is of a bird feeder in my backyard. at 4 pm ET in the Social PR Posse Facebook group.