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Women in engineering: How I found and started my career as a software engineer

Sprout Social

I made it through with top grades and decided that from then on, I wanted to make sure women in engineering would not have the same experience as me. I started to get more involved in outreach programs and activities that allowed me to connect with other women in engineering. Finding Sprout Social. Starting a Business Resource Group.

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Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. I’m a Senior Software Engineer on the Data Ingest squad.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.

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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? And it’s about more than entertainment.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Create a team-centered environment. Be adaptable and open to change.

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How to Use Predictive Content Analytics

Convince & Convert

For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable. We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Notes and Next Steps.

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