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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Twitter is compelling for certain verticals, news, politics, sports. And then reverse engineer that. Then reverse engineer what will be meaningful to your audience. Get actionable analytics and save 5% using discount code: webbiquity. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B 306
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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Beyond Facebook Insights: Useful Facebook Analytics Tools. Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social.

SEO 119
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. Specific to search, you can drill down on what percentage of total traffic comes from search engines and get a breakdown by engine and vertical (i.e.

Analysis 241
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7 Skills Your Content Marketing Team Should Master

Small Business Mavericks

SEO – Search engine optimization is the ability to get your content ranked in the search engines for maximum visibility. While search algorithms are constantly in a state of flux, your content management team needs to be familiar with how the search engines organize and retrieve data. Content marketing is a team sport.

Skills 70
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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. The Facebook analytics tools post is actually from December 2011 but since it was a top performer this year I’m letting it make the list. 5 Ways that Social Media Impacts SEO.

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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

You can use LinkedIn’s analytics to find out who is engaging with your ads and visiting your website. It would ideally summarize what you do in a few simple words, such as “Sports lawyer with background in contract law”, or “Green Energy Engineer Firm”. Bonus: How can Keyhole help in LinkedIn audit?

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand.