article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Log into Google Analytics.

article thumbnail

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. Specific to search, you can drill down on what percentage of total traffic comes from search engines and get a breakdown by engine and vertical (i.e.

Analysis 241
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

To get you started on the right track, here are 3 simple ways to make the management of your website/blog backend much simpler: URL Rewriting The Apache server has a mode rewrite module which will give you the opportunity to effectively redirect one URL to another. By default, WordPress has a terrible URL structure.

Sites 235
article thumbnail

How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools

Writtent Blog

You’ve got to keep usability, search engine optimization (SEO), and your company’s branding in mind. Research by BrightEdge has found that including a social sharing module on your blog template will increase your shares 700%. It’s a comprehensive, valuable search engine for finding the perfect pictures. Not this site!

Tools 92
article thumbnail

Ecommerce SEO in 2021: Google’s Algorithm Update

Pixlee

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. User Experience is another important factor that search engines analyze to determine which pages to rank higher. Self-Contained Code.

SEO 53
article thumbnail

Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

Google Analytics and Google Adwords Certifications. He is also an Associate Instructor at the University of British Columbia for the Web Analytics program Author of Web Analytics: An Hour a Day and Web Analytics 2.0. He is also the co-author of Search Engine Optimization (SEO) Secrets. Absolutely! In Conclusion.

Adwords 60
article thumbnail

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Marketing data and analytics classes (18-24). Search Engine Optimization (SEO). This free online marketing course is presented in different modules, where after successful completion of all the lessons and tests, you’ll be HubSpot certified! Understanding and using Google Analytics Data. — 11. Link Building.

Class 40