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How to supercharge your marketing strategy with AI automation

Sprout Social

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. This translates into streamlined operations and improved productivity.

Strategy 104
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The Value of Social Listening in B2B Digital Marketing

Oktopost

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Social media monitoring can tell you in broad analytical strokes how many mentions you’re getting, whether you gained more followers this month over last month and other statistical facts.

B2B 89
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Search Engine Optimization: Is Social Sharing the Next Link Building? Have you ever wondered what people are REALLY saying about your brand ?

Brands 114
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The pros and cons of social media

Sprout Social

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. The EU’s “right to be forgotten” gives people the right to request that search engines de-list some results from search queries related to their name.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. Where are the people most likely to buy your products and services?

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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Are your customers engaged with the web every waking moment, or are they just starting to warm up to the idea of social media and search engines?

Sample 99
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. PostRank Analytics – For $7 per month, you get a complete picture of the reach of your content – right down to each story – across the social web.

ROI 114