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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. I’m also moderating a round table discussion on analytics and digging deep to gain real insight. Social Capital Ottawa.

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4 Ecommerce trends you need to know for 2022

Sprout Social

Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. To get started, identify where your most engaged audiences are and set up shop there. Track your success through native platform analytics and website referral traffic. Livestream shopping is the blend of social commerce and live-streaming.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to “tweet” and “friend” 10% more than men.