Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. However, we could have cared less about measuring our engagements…yet. We were all about doing first and thinking second.

Data 197

Data Social Media Radian6 ROI 197

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media.

SM2 187

SM2 Alterian Vocus Social Media 187

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Placing a Value on your Visitors. What’s your take?

Sysomos 273

Sysomos ROI Social Media Privacy 273

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. ” are shunned because they won’t impact engagement numbers. Image courtesy of Flickr user themadlolscientist.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

MAY 20, 2012

Further, every company has analytics at some level. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). ” You need Social Analytics Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

JANUARY 11, 2011

One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. PostRank Analytics solves this problem. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. Are tweets more important than Facebook shares?

Metrics 159

Metrics Postrank Social Media Klout 159

Josh S Peters

FEBRUARY 5, 2013

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

APRIL 24, 2014

Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader. By using these activity-list blog posts as the backbone of its blog content and thinking about the youtility of every blog post for its audience, BAGC can provide the kind of useful content that will keep engaging readers.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Kikolani

JANUARY 26, 2010

Tiffany asked us for input of what we would have liked to seen but didn’t at #SMAZ – the topic that came to mind for me was more discussion on how to build community on social media and engage with fans / followers. Listen and join the dialogue with Radian6. Social Media Tools.

ROI 114

ROI SEO Social Media Tips 114

Josh S Peters

NOVEMBER 23, 2009

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. Remember the goal is awareness and the name of the game is engagement, so having the personality of yourself or your company shine through is key.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Diva Marketing Blog

JUNE 10, 2012

Stakeholder generated content creates brand and product advocacy, as well as (hopefully) inspiring media stories, speaking engagements, analyst reports and other types of traditional professional content produced independently of the company. both traditional and social media. Geoff Livingston: There is no silver bullet, unfortunately.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 19, 2012

The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets). That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics.

Analytics 137

Analytics Influencer Klout Vocus 137

Convince & Convert

MARCH 29, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). So we need to buy Radian6 or Argyle Social or Involver.” But it requires you to actually stitch together metrics from social media, from Google Analytics, things like that.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). So we need to buy Radian6 or Argyle Social or Involver.” But it requires you to actually stitch together metrics from social media, from Google Analytics, things like that.

B2B 120

B2B Software Social Media Survey 120

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection. Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Unlike pure SEO management tools (e.g., site) is helpful. Future Plans.

Software 140

Software Review SM2 Alterian 140

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Bret [link] Chris Bird Very well said – it's about deeply engaging those that you do have while optimizing current efforts to grow the base. How can we make a viral video that gets thousands of views?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

OCTOBER 5, 2010

You still need live tweets to engage with people.&#. Twitter: The 7 Rules of Business Engagement by Smedio. Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. Twitter Tools and Reviews.

Tools 207

Tools Twitter Tips Statistics 207

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. And it will be the most exciting conversation business has ever engaged in. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Diva Marketing Blog

MARCH 25, 2011

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. Once you understand that, you realize the opportunity is to engage with the customer as if you were having them over for dinner, at your house. Tom H Anderson @TomHCAnderson CEO A nderson Analytics Tom H Anderson.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Webbiquity SMM

MARCH 27, 2017

3) Radian6 (aka Social Studio). Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.”

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

JULY 8, 2008

In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services. Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&#

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. I think Facebook Lite makes Facebook engagement easier – maybe you will too? I implement bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

FEBRUARY 23, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). One of the tools we use is Radian6. A lot of people you hear now is that, “This return on relationship, return on engagement.” Please Support Our Sponsors. Sorry, guys.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

MARCH 10, 2010

Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs , to engage in acceptable and informative (though not free) SEO training , and to read the best SEO book/training program (aff). Buyer beware. Comparison shop.

Marketing 240

Marketing How To SEO Training 240

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Radian6 – I originally started with a firm that I own here at Avaya. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. Storefront Social. PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. 5 reasons why brands fail with social media by Engage Sciences.

Social Media 200

Social Media Tools Strategy Tips 200