Convince & Convert
MAY 26, 2013
Among the most exciting developments was the launch of the IBM Watson Engagement Advisor, designed – as they describe it – to “help customers feel known, engaged and empowered throughout the lifetime of their relationship with you.” And in the case of IBM Watson Engagement Advisor, great technology.
Convince & Convert
APRIL 16, 2013
No, the new age of communications is about creating content and engaging with stakeholders in a closer to 1:1 environment than ever before. That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? Identify a Team Leader.
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Hootsuite
SEPTEMBER 28, 2020
Key actions to expand relationships: Focus on sustained engagement. Relationships develop with sustained engagements that lead to conversations across multiple channels. In our guide for marketers , we discuss key steps you should take to increase engagement and boost your impact. Make social listening part of your strategy.
Hootsuite
JULY 20, 2023
Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?
Proactive Report
DECEMBER 2, 2013
Here’s one example of how it is being done in the health care sector. Build an engaged community. Engagement in your community, retweets, comments, shares, questions. Google Analytics – PR Dashboard. See this case study of how Napa Valley winery Whitehall Lane has done it. Increase communication.
Adam Sherk
AUGUST 25, 2009
Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. By engaging (appropriately) with your target audiences you’ll indirectly facilitate an increase in traffic and links.
Hootsuite
DECEMBER 8, 2022
How do you know the “right” number of engagements to expect on your social posts? This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
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