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Data, Analytics and the Everyday Practice of PR

Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Engage and build rapport with your audiences. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Your social media analytics will reveal if your actions have paid off.

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How to create a complaint management system to protect your brand reputation

Sprout Social

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

After all, everyone wants to be relatable and engaging on social media. At least four of those factors – audience engagement, memorable content, distinct personality, and compelling storytelling – are partially or wholly related to brand voice and tone. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288
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How to build a competitive analysis report with examples and tools

Sprout Social

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Sign up for a free trial to try it for yourself.

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Social

Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media. You can also use Buffer’s engagement features to reply to Instagram comments. According to this report , more than three-quarters of consumers expect a response within 24 hours.

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The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.