Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Cost 167

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. And you could be one of these brands.

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Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

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Engagement Report Video Metrics 122

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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Analytics Radian6 Eventful Sentiment 164

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content. Google Analytics can be an unlikely ally here. Sound familiar?

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Social Media How To Survey Analytics 215

Jon Loomer

APRIL 18, 2018

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . Consider these LTV graphs from Facebook Analytics.

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Analytics CPA Facebook Advertising 167

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged.

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Metrics Analytics YouTube How To 145

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. You can dissect which type of your posts on social garner more engagement and at what time.

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Analytics Tools Social Media Curation 125

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Events Insight. Facebook Analytics: What They Are and How to Access Them. Let’s get started!

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Analytics Facebook Overview Metrics 72

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. How to use Twitter polls to boost engagement (ideas + examples). Here are 11 ideas to engage (and maybe enrage) your followers. After all, engagement is a key ranking signal to the Twitter algorithm. lets settle this.

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Engagement Twitter HootSuite Survey 145

Keyhole.co

APRIL 12, 2023

This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? Event hashtags: These hashtags are related to a specific event or occasion.

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Hashtag Analytics Instagram Sentiment 52

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? What content is truly engaging your audience? What content is converting to real business?

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Analytics Google Metrics Training 167

agora pulse

MAY 30, 2017

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Twitter’s analytics are totally free! Here’s a handy list!

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Analytics Tools Twitter Hashtag 130

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. “Engagement” can be so many things.

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Facebook Analytics Eventful Engagement 218

Jon Loomer

JUNE 12, 2023

Typically, this might be for a purchase or lead, but it can be for any conversion defined with a standard event , custom event , or custom conversion. Because of the Meta pixel, events, and Conversions API, Meta also knows (mostly) who ultimately converted. Usually, these conversions happen on a website.

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Eventful Conversation Report API 179

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Event attendance.

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Campaign Engagement Marketing Hashtag 135

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

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Analytics Metrics Overview Trends 67

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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Eventful Social Media Hashtag HootSuite 111

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.

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Engagement UGC Facebook HootSuite 110

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Imitation is Flattery.

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LinkedIn Engagement Statistics Microsoft 239

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Focus on community engagement.

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Social Media Management Skills Social Media Metrics 227

Jon Loomer

FEBRUARY 2, 2024

This makes sense, of course, but it doesn’t reflect the full impact of your ads — especially if you have an ad that’s engaging or even goes viral. I’ve long suggested we should even see this in our organic post results if we have a pixel and events set up. It isn’t limited to only the people you paid to reach.

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Organization URL Course Analytics 140

Jon Loomer

NOVEMBER 27, 2023

Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4. If you have a Facebook or Instagram Shop, engagement and purchases may happen entirely within Facebook and Instagram.

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Report URL Instagram Analytics 123

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers. Facebook is also rolling out three new metrics related to page engagement.

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Metrics Engagement Facebook Advertising 160

agora pulse

JUNE 29, 2020

Some schools may view social media as a distraction from students’ education, but it’s actually a powerful tool that should be used to keep your students engaged and excited about your college. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too.

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Social Media Engagement How To Groups 104

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Take a look at the engagement on your ads. This is all engagement! If you optimize for engagement, these are people who are likely in the pool of desirable people to reach.

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Facebook Eventful Campaign Conversation 205

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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Analytics Social Media ROI Metrics 52

Hootsuite

APRIL 1, 2020

Make it a virtual event. Check out YouTube’s full digital events playbook here. Check your YouTube Analytics to see when your videos get the most views. Promote the event. Your live stream is a virtual event , so treat it as you would any other event. Create a Facebook event or Instagram countdown.

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YouTube Engagement How To Class 145

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. Enter: PostRank.

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Postrank Analytics Tools Klout 134

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

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Conference Eventful Social Media Nielsen 155

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

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Microsoft Analytics Metrics Data 112

Unmetric

JULY 12, 2019

Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers. The post 31 Most Engaging Raksha Bandhan Social Media Posts appeared first on Unmetric Social Media Analytics Blog.

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Social Media Engagement Banking Delicious 120

Janet Fouts

AUGUST 3, 2015

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. One thing I see immediately from my analytics is that I’m not using Twitter cards enough.

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Analytics Eventful Metrics Twitter 70

Unmetric

MAY 10, 2019

A huge number of brands do a bunch of creatives around the event to grab attention during this time. To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past. See the latest Ramadan posts. Shopee Indonesia. Grab Indonesia.

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Engagement Social Media Retail Curation 92

Bill Hartzer

APRIL 9, 2013

Google Analytics is broken. Well, at least the way that Google Analytics calculates bounce rate and the average time on site is broken–or at least has a major flaw. But what we really want to know is bounce rate–how many people really did engage with us on our website. How many people read our content. pageTracker.

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Analytics Google How To Sites 151

Jon Loomer

AUGUST 9, 2021

Page Events. Expansion of Engagement Types. The Facebook Page Engagement audience allows for several ways to target an audience that engages with your page… Advertisers also have a similar method for building audiences of people who have engaged with their Instagram business account. Instagram Account.

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Facebook Engagement Advertising Types 213

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

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Engagement How To Loyalty Metrics 90