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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.).

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Document where you’re at. Even if you’ve been with the company for some time, you need to document where you’re at before you start setting goals. Document your competitors. Why Do Social Media Goals Matter?

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

I’ve seen a lot of carousel and document posts, and I’ve seen a lot of creativity being executed there. Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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How to Measure Your Social Media Performance

Rebekah Radice

Look to your analytics and insights to find: 1. Use Google Analytics to find this information. Are you capturing them in a document for consistent review? Document what you see: what are their sharing, creating, and saying on social media? And yet, only 39% of businesses have a documented content strategy in place.