Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Especially if you don’t know how to translate raw data into meaningful information.

Metrics 145

Metrics Analytics YouTube How To 145

Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

Analytics 89

Analytics URL Report Google 89

Buffer Social

JUNE 5, 2017

The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data. Add context to the data you pull. First, export your data. What’s a.csv?

Analytics 110

Analytics Report Data Social Media 110

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Instagram Tools Hashtag 110

Hootsuite

MAY 3, 2021

And they work with Google Analytics. They provide precise data about conversion and traffic sources. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. They’re required by Google Analytics.). Head to the Google Analytics Campaign URL builder.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. There are literally dozens of data points that comprise the Inbound Writer topic score. Predictive Content Analytics Resulted in Better Content Marketing. We Analyzed Our Historical Content Marketing Performance.

Analytics 164

Analytics Content How To Software 164

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

BeingOptimist

MAY 7, 2019

Today in this article my aim is to provide you the knowledge about Google Analytics and would let you know step by step how to add website to Google Analytics. Before adding a website to Google analytics it would be a good idea if you know what Google Analytics is? What Is Google Analytics? So here we go.

Analytics 80

Analytics Google How To WordPress 80

Small Business Mavericks

DECEMBER 28, 2012

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. Features include: Full ownership of your data. URL and IP blocking.

Analytics 121

Analytics Google Open Source Forums 121

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

JUNE 22, 2016

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? URL clicks.

Data 101

Data Social Media How To ROI 101

Adam Sherk

NOVEMBER 23, 2010

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter,

URL 114

URL Syndication Newsletter RSS 114

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Google Adwords Marketing 70

Jon Loomer

FEBRUARY 1, 2022

Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer. But it’s not entirely clear how much data Facebook is actually losing here. One is using URL parameters and Google Analytics. They’ll be delayed. And because of this, performance may be underreported.

Facebook 205

Facebook Aggregator Eventful URL 205

Sprout Social

JANUARY 24, 2024

Full look prada @flannels #PartyNeverStops ♬ Kerosene – Biig Piig Our research also found most social marketers consider social media engagement data a vital influencer marketing metric to secure internal buy-in for influencer marketing. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 100

Metrics Influencer Marketing Survey 100

Razor Social

SEPTEMBER 20, 2018

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel. Understanding Conversion Funnel Analytics.

Analytics 84

Analytics Google How To Report 84

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Click Shorten URL.

URL 64

URL Social Media Campaign Analytics 64

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals. The Basics of How it Works.

WordPress 147

WordPress Analytics Comments Google 147

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Forums 62

Forums Reddit Analytics Sentiment 62

Jon Loomer

MAY 24, 2023

I did this using both data custom audiences and website custom audiences. What’s really interesting about this is that you can create different URL parameters for current customers and new customers. What’s really interesting about this is that you can create different URL parameters for current customers and new customers.

Campaign 176

Campaign URL Advertising Analytics 176

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 124

Engagement Report Video Metrics 124

Sprout Social

SEPTEMBER 6, 2023

LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link]. Monitor your LinkedIn analytics using the in-built analytics tool.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Jon Loomer

FEBRUARY 7, 2024

Go to Data Sources and select your pixel. Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. This should technically list specific URLs where these events are happening. If someone doesn’t click your ad, the URL with UTM parameters will never be loaded.

Report 178

Report Sample Samples API 178

Jon Loomer

OCTOBER 2, 2020

You may also create a custom conversion with rules that include a common URL segment. For example, maybe the URL for the purchase confirmation page of my Facebook Pixel Masterclass training is jonloomer.com/facebook-pixel/ (it’s not, but hang with me). It could be that this data includes other purchases, too.

Conversation 195

Conversation Facebook URL Report 195

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Jon Loomer

MARCH 27, 2022

Don’t act on that raw data. It’s why I use URL parameters with Google Analytics , and why I’ve also experimented with duplicating landing pages and forms that are used only for ads. Be aware of it. Maybe compare it to a related ranked event for clarity (like the Complete Registration event in my case).

Eventful 202

Eventful Report Facebook Aggregator 202

Kikolani

JANUARY 29, 2013

Whether you’re blogging for personal, professional or business; Google Analytics can offer a wealth of data – where your visitors are located, the search terms they used to find you, how much time they spent on your site and so on. How to Set up Internal Site Search in Google Analytics. Login to Google Analytics.

Sites 139

Sites Data Metrics How To 139

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. analytics Click To Tweet. According to RhythmOne data, 84% of shares happen via dark social. The biggest part of this is making sure you’ve got access to the right data.

Brands 152

Brands Analytics Consultant Data 152

agora pulse

SEPTEMBER 23, 2020

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Here’s why they need to form social media goals: Social media goals make you watch the data. I get it, data crunching is dull compared to going live on Instagram with the cat from purchasing. Why Do Social Media Goals Matter?

Social Media 144

Social Media ROI Social Media Management URL 144

Jon Loomer

NOVEMBER 22, 2019

A little-known secret: Ads Manager isn’t giving you all of the data. This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. You can create your own with the Google URL Builder (or freehand if you’re a pro).

Organization 212

Organization Conversation Facebook Metrics 212

Hootsuite

JULY 6, 2022

You’ll get more analytics and the option to create a shop and a product catalog. Many third-party apps promise a streamlined analytics dashboard. Many third-party apps promise a streamlined analytics dashboard. It lays everything out in a way that makes it easy to make data-driven decisions.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 26, 2023

5 Takeaways to use in your LinkedIn strategy Data is nothing if you don’t put it into action. Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Publishing 97

Publishing Tools Brands Facebook 97