Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. 10 Reasons you need to embrace data and analytics.

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. I am the Manager of Marketing Data & Analytics here at Sprout.

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What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. Featured Headline Ottawa Social Media analytics skills consultant

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

3 Benefits of Facebook Analytics

Jon Loomer

With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Facebook pitches Analytics as an informative tool intended for advanced advertisers. This complex data is possible with Facebook Analytics.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

How to Use Predictive Content Analytics

Convince & Convert

For the past few months, my team and I have been working with Inbound Writer to do just that – give us a crystal ball on content marketing success – and the results have been remarkable. We’re believers in predictive content analytics.

The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Why use Facebook analytics (a.k.a. How to use Facebook analytics.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.

Four Steps to Make Your Business Intelligence Teams More Relevant 

The Realtime Report

Four Steps to Make Your Business Intelligence Teams More Relevant. The world of analytics is changing. This trend has evolved due to several factors including: Organizations are flooded with data and IT organizations are not able to keep up.

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What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

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Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself. I’m a Senior Software Engineer on the Data Ingest squad. Team Sprout

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

Data 165

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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The Complete Guide to Data Enrichment

Oktopost

Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from the competition. To get better and deeper data, you can use data enrichment. What is Data Enrichment?

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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. Add context to the data you pull.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Talkwalker Team Comes Second In Global AI Challenge

Talkwalker SM

Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible. The most successful teams created AI systems that were able to answer almost 60% of the test’s questions correctly.

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Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Related posts: How important is real-time data? Let’s be clear.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Are there expectations that data values conform to specified formats?

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

Data Collection: Why Data Analytics is Important to Your Business

The Realtime Report

Data Collection: Why Data Analytics is Important to Your Business. It seems like everyone is jumping on the big data bandwagon. Just over half of all businesses use data and that number is only going to go up. The Key to Using Data Collection.

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How Finance Brands Are Using Data to Improve Their Social Media

Likeable

Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity. In order to do that, marketers must balance data with creativity. “We

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics.

10 Steps to Master Your Social Media Analytics

Convince & Convert

The advantage of this is the ability to engage with users in real-time and activate the data received. So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. Image via Unsplash.

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

Whether you want to use the platform to build up your team, your client roster, or increase brand awareness , you can do it. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. Click the Analytics tab, and choose what you want to focus on.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

3 Ways Enterprise Businesses Share Vital Data Faster

The Realtime Report

3 Ways Enterprise Businesses Share Vital Data Faster. Monetizing data is a front-and-center topic in today’s competitive business landscape. It makes sense that enterprises want to make the most of the data they’ve worked hard to amass over the years. Embed Analytics Dashboards.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

Rules will help you set priorities in your assessment of social data. You also have the option to automatically assign specific posts to the relevant team or department, as in the example below. Remove Irrelevant or Unnecessary Data. What is rule based tagging ?

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data.

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights.

How to Analyze Twitter Data

Sprout Social

But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data. What Is Twitter Data?

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. You should have already heard this statistic: over 1.8

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

That’s why we’ve partnered with the incredible marketing team at Asana , a leading work management software, to break down the top 7 invaluable marketing skills that help some of the greatest brand teams on the planet produce consistently great content.

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