Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Webbiquity SMM

MAY 9, 2023

Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. And their social media game is tight. .

Data 140

Data Social Media Sentiment Team 140

Hootsuite

SEPTEMBER 25, 2023

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Clear data. Not sure how?

Industry 125

Industry Engagement HootSuite Analytics 125

Sherrilynne Starkie

JANUARY 2, 2018

It can seem like social media is a waste of both time and resources in a world of competing priorities. Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. and more.

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Consultant Social Media Curata Sysomos 309

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 98

How To Sentiment Template Templates 98

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. Here’s why you should pay attention to your YouTube data.

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YouTube Analytics Metrics Price 52

Sprout Social

JANUARY 19, 2021

What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does.

Data 96

Data Sentiment API Analysis 96

Sprout Social

APRIL 26, 2018

She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself. I’m a Senior Software Engineer on the Data Ingest squad. This includes engagement, publishing and analytics.

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Software Engineering Team Meeting 89

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. However, since social selling is a relatively new concept, few sales teams manage to get it right. pushing more leads down the funnel).

Examples 136

Examples B2B ROI Analytics 136

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

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Analytics Social Media Tools Klout 111

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Publishing 97

Publishing Tools Brands Facebook 97

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. Outline it at the beginning of your document to clarify your goals and objectives.

Analysis 93

Analysis Report Examples Tools 93

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127

Review Brands How To Analysis 127

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Reduce agent burnout Let’s face it.

Reputation 105

Reputation System Brands Knowledge Base 105

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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Sample Code Social Media HootSuite URL 145

Social Media Marketing

APRIL 11, 2013

So I asked the PeekAnalytics team if they’d be able to run my account through their system. A very notable 60% identify as medium-to-heavy social networking users, with 18% identifying as heavy users. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter.

Analytics 164

Analytics Twitter Automotive Class 164

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage. How is artificial intelligence used in marketing?

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. It’s a numbers game.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

MARCH 1, 2024

Connect your Threads account You can connect your Threads account just like you would connect any other social network in Hootsuite. Go to Home > Social Accounts > Add a social account Select Threads Follow the prompts until the connection is complete 3. Start your free trial today.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

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Forums Reddit Analytics Sentiment 62

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Key features: Smart Inbox that captures and organizes incoming messages, so your team can respond to followers quickly.

Tools 123

Tools Strategy Video Library 123

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Ensure your targets are achievable and connected to business goals.

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities.

Tools 52

Tools Social Media Curata Price 52

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147

Analytics Report Social Media Google 147

Unmetric

JUNE 5, 2019

What would happen if the leaders in social media management and social media competitive intelligence were to team up? Answer : Hootsuite’s 18 million customers have the option to access Unmetric’s competitive intelligence and benchmarking data from directly within the Hootsuite platform.

HootSuite 122

HootSuite Press Release Social Media Management Metrics 122

Oktopost

MARCH 26, 2024

Our Social Inbox now supports managing LinkedIn private messages so that your company pages can respond to inquiries on LinkedIn directly from the Oktopost Social Inbox. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Hootsuite

APRIL 12, 2021

Our team at Hootsuite continues to show just what can be achieved while working remotely and so far we’ve already launched a whole suite of updates, and made an exciting acquisition that has the potential to reinvent how your business manages customer care. Plus, team performance is also now available in Analytics.

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HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Adidas ’ recent campaign is a brand safety success story. Curious how real brands use this feature?

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Reputation Tools Brands How To 130