Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Open Research: A Framework for Social Analytics

www.web-strategist.com

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? data above).

Trending Sources

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. You can also download the data and operate on it as well in CSV format files. SENTIMENT BASED ANALYTICS.

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. Instead, do some research to find popular hashtags about the topic you’re sharing.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Keyword Research for Content Planning. Keyword research is more art than science.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. What Lies Behind the Concept of “Social Data Intelligence”. Understanding Data Starts with Understanding How It Can Empower You.

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

There are many powerful social media tracking and analytics tools available that can monitor your performance on social media sites like Twitter. Twitter Analyzer : This is an interesting tool — if you love using Google Analytics then this will impress you.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

How to Use Social Media for Marketing Research

Unspoken

While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1.

The Impact of Data, Research for PR

Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Research before you start a campaign. PR & Analytics.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. Big data, social media and video are all the rage but are not the necessarily silver bullet we claim them to be. Data is only half the story.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Many brands stop at the data but aren’t sure what’s next.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Google Analytics. Twitter Analytics.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? I’m going to share some solid tips to increase Instagram engagement account using analytics. This data is collected by the GPS device in your phone or tablet and is accessible to Instagram if you grant permission.”.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. Note that the preview contains sample data.

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. A Little-Known Way to View Wikipedia’s Analytics.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights.

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Why Data Driven Content Fails Alone

Geoff Livingston

Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. What we have is a data problem. In my mind, data is beautiful.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

We’re all hungry for data. 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions from the data, simply and easily.

The Problem With Big Data (It's Not Me, It's You)

Twist Image

Big data. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don''t even know what big data is. That''s not big data. that''s more data. That''s just a lot more of the same data. The problem with big data.

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. I wanted to re-highlight three sources of research that everyone should be using to help you find keywords and phrases to be focusing on. #1

How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might.

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Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This creation-vs-curation paradox inspired me to look for some answers in the data. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider.

Access Facebook Promoted Post Analytics with Unmetric

Unmetric

We’ve worked in record speed to make Facebook Reactions data available in the Unmetric Analyze Dashboard. Following many requests, and some long hours by our data scientists, we've added this feature directly to our Analyze product.

The 7-Step, Data-Driven Way to Get More Traffic

Convince & Convert

So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Use Data from Your Content Foundation to Plan a Better Blog Schedule.

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

In essential terms, strategic planning involves taking advantage of expansive customer and market research to gain insights on your overall market, your competition and, most importantly, your actual customers. The Value of Serious Customer Research.

5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. It also visualizes the data with a pretty pie chart. Analytics. Social media analytics. Research Lists.

Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Writing Around the Web – Social Media, Google Analytics, and Conversions.

The Power Of Small Data

Twist Image

In a world of big data and analytics, Martin's latest book is, Small Data - The Tiny Clues That Uncover Huge Trends , and it bucks the system with his global perspective and pioneering research. Small Data will make you rethink those insignificant observations, to help you better understand how overlooking them could be the reason that your brand has not been able to breakthrough. small data.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. To use this goal type, you must: Have your Google Analytics installed before your tag on your website.

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The Best Research Tools for Finding Kick-Ass Content

ProBlogger

Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. Content creators should take a few courses from the Google Analytics Academy.