Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Sign up here-> Digital and Social Marketing Webinar Training Series.

Analytics 60

Analytics Data Training Marketing 60

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. Here’s why you should pay attention to your YouTube data.

Metrics 98

Metrics Analytics YouTube Price 98

Unmetric

AUGUST 9, 2019

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. Get data on the sources behind the saves of your brand’s pins.

Analytics 126

Analytics Tools Price Curation 126

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Unmetric

JULY 2, 2019

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs. Monitors your brand’s Showcase pages.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Reasons To Continue Marketing On YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 142

Analytics YouTube Video Embedding 142

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches.

Social Media 189

Social Media Marketing Social Networking Compete 189

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Convince & Convert

MARCH 4, 2014

Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. The reason?

Analytics 155

Analytics Marketing Social Networking Trends 155

Hootsuite

SEPTEMBER 25, 2023

Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

Analytics 47

Analytics Data Strategy Marketing 47

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. Here’s why you should pay attention to your YouTube data.

YouTube 52

YouTube Analytics Metrics Price 52

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. For example, are they entrepreneurs, marketers etc.

Analytics 89

Analytics Social Media How To Analysis 89

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.

Analytics 239

Analytics Report Google Disqus 239

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy.

Analytics 40

Analytics Data Strategy Marketing 40

The Realtime Report

FEBRUARY 12, 2017

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

Analytics 107

Analytics Meeting Tools Sentiment 107

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You can dissect which type of your tweets garner more engagement and at what time.

Analytics 72

Analytics Tools Twitter Hashtag 72

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again. In total, 12.2

Marketing 158

Marketing Software ROI Comparison 158

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences.

Data 96

Data Sentiment API Analysis 96

Josh S Peters

MAY 24, 2012

The Twitter Analytics we were promised. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered. and never got. Thanks for reading, Josh S Peters.

Analytics 150

Analytics Twitter Data Social Networking 150

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way.

Data 106

Data Brands Strategy Authentication 106

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you.

Statistics 145

Statistics Social Media Marketing Survey 145

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147

Analytics Report Social Media Google 147