Small Business Mavericks

FEBRUARY 24, 2012

There are many business owners that cannot survive without a mountain of analytical data. We’re an online marketing consultancy , and as such, we are generally contacted by phone. My website is optimized for search and we receive good traffic from search engines. I’ll use my business as an example.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 139

Campaign Social Media Social Media Management Team 139

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 94

Adwords Paid Search Yahoo Microsoft 94

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. PPC and Analytics related certification would be valuable but is not required. -

Engineering 101

Engineering Automotive Insurance Marketing 101

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Twist Image

JULY 1, 2015

Still, the change in marketing is everywhere. As advanced as some brand marketers and agencies have become, it is still early days for disruption. If a brand needs to implement a brand new data and analytics platform, who initiates, makes the call and handles the implementation? This is not about Mad Men vs. Math Men.

Marketing 40

Marketing Paid Search Analytics Advertising 40

Bill Hartzer

FEBRUARY 24, 2011

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 126

Metrics Postrank Klout Marketing 126

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  What will you do with the data collected? Main | SES Chicago 2009 Video: Were you naughty or nice? View an alternate.

Social Media 133

Social Media Marketing Paid Search SMS 133

Kikolani

SEPTEMBER 14, 2010

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ?

Course 139

Course Marketing Analysis Paid Search 139

Bill Hartzer

MARCH 5, 2013

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Standing Dog Interactive is a full-service Internet marketing agency that provides our clients with a range of services such as website design, development, SEO, SEM, and other online media.

Adwords 126

Adwords Real Estate Microsoft Yahoo 126

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Paid media examples. Paid search. Paid social. Brand marketing is a highly competitive arena. Email marketing campaigns. Sentiment data.

Sentiment 94

Sentiment Metrics Hashtag Review 94

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Keyhole.co

OCTOBER 24, 2023

To find your channel’s click-through rate, you should first open YouTube Studio and click Analytics, which you can find in the navigation bar, towards the left side. A user-friendly social media reporting and analysis tool helps brands make data-driven decisions. In Creator Studio , click Overview under the Analytics tab.

YouTube 52

YouTube How To Posterous Upcoming 52

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. What do you think? 

Campaign 140

Campaign Facebook Paid Search SMS 140

Buzz Marketing for Technology

MARCH 23, 2011

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. And that media could be in the form of an advertisement or in the form of paid content. By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan.

Insurance 213

Insurance Paid Search eBook Buy 213

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions. This prevents automated programs from posting comments. View an alternate.

Paid Search 135

Paid Search Reputation Conference SMS 135

Techipedia: Tamar Weinberg

MARCH 20, 2012

However, knowing what success means for your paid advertising efforts is critical to getting the most out of the money you spend, and success can be a very complex issue. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Have you implemented all the tracking you need?

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). small business, analytics (he dedicates a whole section to this one!), Well, unfortunately, your reading list has just lengthened.

StumbleUpon 100

StumbleUpon Marketing MySpace Yahoo 100

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience.

Campaign 111

Campaign Social Media Metrics Trends 111

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Business / Career.

Mashup 130

Mashup Resources Products Press Release 130

Firebelly

JANUARY 22, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Firebelly

MARCH 17, 2010

I will share that data in my next post. Chad Richards is the Social Program Manager at Firebelly Marketing. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. This report from Chadwick Martin Bailey and iModerate also explored why people become fans in the first place.

Buy 100

Buy Facebook Paid Search SMS 100

Firebelly

OCTOBER 23, 2009

Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It is powered by PHP and a SQL data backend. It’s bigger than all of us. It was first released in May 2003 by its co-founders Matt Mullenweg and Mike Little as the successor to b2/cafelog. As of September 2009, Wordpress is used by 62.8

WordPress 100

WordPress Content management systems Paid Search System 100

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.  I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me.    That’s certainly true for me.

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start.

SEO 144

SEO Social Media Metrics Sentiment 144

The Way of the Web

SEPTEMBER 9, 2010

Suddenly you’re getting real-time suggestions and results as you type your search terms, and that will have an effect on the nature of how search is performed via Google (so around 75% of the search market in general). Web Strategy Wikinomics Rankings ← Do you relate to your computer as another person?

Paid Search 29

Paid Search Blogroll Apple Social Networking 29

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. Conversions.

Metrics 60

Metrics Marketing Analytics Sentiment 60

The Realtime Report

DECEMBER 18, 2018

9 Resolutions Every Marketer Should Make for 2019. what should marketers seek to improve professionally? Which approaches should you embrace to make your marketing efforts more efficient and effective? Which approaches should you embrace to make your marketing efforts more efficient and effective? Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. Then give Commun.it

Marketing 126

Marketing Paid Search Mashup Forums 126

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. This data is compiled here. This is the newest data since 2009. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.”

Tools 100

Tools Sample Samples Price 100

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. Knowing what is happening in the market and how your company stacks up can help you stay ahead.

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. Search Engine Watch. Updates: Daily.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Firebelly

MARCH 2, 2010

Ethnography in itself is the method used forgathering data within a society. Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Digital Ethnography is a way ofpresenting data through video, YouTube videos in this case. View an alternate.

YouTube 157

YouTube Class Paid Search SMS 157